💡 DAY 11: YOUR SECRET WEAPON: RETARGETING

GM 💡 This is Lead Memo, sending you day 11 of the 12-part series of lead generation mastery.

IN TODAY’S MEMO:

• DAY 11: Retargeting Secrets to Boost Sales Today

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DAY 11 OF 12
12 DAYS OF LEAD GEN MASTERY 🎁

Welcome to Day 11 of the 12 Days of Lead Gen Mastery series!

It’s Christmas Eve, and while the holiday rush is winding down, it’s the perfect moment to reflect on how to stay top-of-mind with your audience. Retargeting is the secret weapon for local businesses, allowing you to connect with those who have shown interest in your services but haven’t yet taken the final step.

Let’s dive into why retargeting is a game-changer for your lead gen strategy and how it keeps your business relevant long after the first interaction.

Why Retargeting Works

Not every potential customer converts the first time they engage with your business. Whether they’ve visited your website, clicked an ad, or opened a form but didn’t complete it, retargeting ensures you don’t lose that warm lead. Instead of chasing new audiences all the time, retargeting focuses on re-engaging the people who already know your business, making it one of the most cost-effective strategies available.

For local businesses, retargeting builds trust and familiarity. Staying visible reminds your audience why they were interested in your service in the first place, creating multiple opportunities to close the deal.

3 Steps to Effective Retargeting

1. Build a Custom Audience

Start by identifying the people who have already interacted with your business. Use Meta’s Custom Audience feature to create targeted groups based on these interactions:

• Website Visitors: Target people who explored your website but didn’t take action.

• Form Engagement: Focus on users who opened your lead forms but didn’t submit them.

• Social Media Interactions: Retarget people who liked, commented, or shared your posts.

Grouping these warm leads allows you to serve ads to the people most likely to convert.

2. Align Your Message with Their Journey

Your retargeting ads need to feel personal and relevant. Speak directly to the audience's pain points or interests, and guide them toward completing the desired action. Examples:

• Website Visitors: “Still thinking about [your service]? Take advantage of this special offer today!”

• Form Openers: “You’re one step away from getting [your service]. Complete your form now and make it happen!”

• Social Media Interactions: “You’ve seen what we offer—here’s how to take the next step.”

Keep the tone friendly and approachable while addressing why they should act now.

3. Use Retargeting to Build Trust

Retargeting is more than just ads—it’s about establishing your business as the go-to solution. Show testimonials, reviews, or behind-the-scenes content in your retargeting campaigns to solidify trust. When potential customers see proof of your credibility, they’re more likely to take the plunge.

Stay Visible, Stay Relevant

Retargeting isn’t just about closing the gap—it’s about building relationships with potential customers and showing them why your business is the right choice. By focusing on those who’ve already engaged with you, you can turn missed opportunities into valuable conversions.

Start simple: build your custom audience, craft your messaging, and let retargeting work its magic. With a little consistency and a strategic approach, you’ll see the power of staying top-of-mind with your ideal customers.