💡 DAY 6: GOOGLE ADS MADE EASY W/ GLSA

GM 💡 This is Lead Memo, sending you day 6 of the 12-part series of lead generation mastery.

IN TODAY’S MEMO:

• DAY 6: 💡 Mastering Google Local Services Ads for Maximum Leads

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DAY 6 OF 12
12 DAYS OF LEAD GEN MASTER 🎁

Welcome to Day 6 of the 12 Days of Lead Gen Mastery series!

When it comes to lead generation for local businesses, Google Local Services Ads (GLSA) is one of the most underrated tools in your arsenal. These ads not only help you stand out in search results, but they also connect you with high-intent customers actively searching for your services.

Here’s how to get started and dominate your local market with GLSA:

Step 1: Set Up Your Google Local Services Ads Account

Start by visiting the Google Local Services Ads platform and registering your business. The setup process includes:

• Verifying your business information (name, address, phone number, website).

• Uploading your business license and proof of insurance.

• Completing a background check if required for your industry.

This verification process helps you earn the Google Guaranteed badge, which builds instant trust with potential customers.

Step 2: Create an Irresistible Offer

Local customers are often driven by value. Use your ad space to highlight an enticing offer that addresses your audience’s needs. For example:

• "24/7 Emergency Plumbing Services – Call Now!"

• "Free Home Energy Audit – Limited Spots Available!"

Keep it short, clear, and action-oriented. An irresistible offer ensures your ad stands out among competitors.

Step 3: Optimize for High-Intent Searches

GLSA allows you to target specific services, which is crucial for connecting with the right audience. To make the most of this feature:

• Select specific job types that reflect your expertise.

• Focus on geographic targeting to show your ads only to local customers.

• Use clear and service-oriented headlines like “Roof Repairs Near You” or “Syracuse’s Trusted Electrician.”

Step 4: Track and Improve Performance

GLSA only charges you for verified leads (calls and messages), so tracking performance is key. Use the GLSA dashboard to:

• Review your lead cost and adjust budgets to maximize ROI.

• Respond promptly to all inquiries to maintain high ratings and visibility.

Pro Tip: Ask satisfied customers to leave a review directly through your GLSA profile. More reviews equal higher rankings and more trust!

Why This Matters

Google Local Services Ads are a game-changer for local businesses. By targeting high-intent customers and paying only for verified leads, GLSA offers a cost-effective way to grow your business without wasting ad spend on uninterested clicks.

Recap

1. Set up your GLSA account and verify your business.

2. Craft an attention-grabbing offer tailored to local needs.

3. Target specific services and optimize for geographic reach.

4. Monitor your performance, improve your ads, and collect reviews.

Action Item: If you haven’t explored GLSA yet, now is the time. It’s a proven way to turn search intent into real leads for your local business.