💡 DAY 7: FREE LEADS START ON GOOGLE

GM 💡 This is Lead Memo, sending you day 7 of the 12-part series of lead generation mastery.

IN TODAY’S MEMO:

• DAY 7: 💡 Free Leads Start on Google

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DAY 7 OF 12
12 DAYS OF LEAD GEN MASTER 🎁

Welcome to Day 7 of the 12 Days of Lead Gen Mastery series!

Today, we’re focusing on optimizing your Google Business Profile (GBP) to outrank competitors and drive free, high-quality leads directly to your local business.

In a world where everyone Googles first, showing up at the top of local search results can make or break your lead generation efforts. The best part? With the right steps, this traffic costs you $0. Here’s how to dominate the local search game.

Step 1: Perfect Your Google Business Profile (GBP)

Your Google Business Profile is often the first impression customers get of your business. Here’s how to make it stand out:

1. Accurate and Complete Information:

   • Ensure your business name, address, phone number, and website are 100% correct and consistent across all platforms.

   • Add your business hours and update them for holidays or special occasions.

   • Include all relevant categories to make it easier for Google to match you with the right audience.

2. Add High-Quality Photos:

   • Businesses with photos get 42% more requests for directions and 35% more clicks to their websites.

   • Post images of your storefront, services, team, or even customer results to build trust.

3. Write a Compelling Business Description:

   • Use keywords that your potential customers might search for.

   • Be concise but make it clear why your business stands out.

Step 2: Build and Maintain Reviews

Reviews are the currency of trust online. A few extra reviews can make all the difference in ranking higher than your competitors.

• Ask for Reviews: After a successful service or transaction, politely ask your customers to leave a review. Send a follow-up email with a direct link to your GBP.

• Respond to All Reviews: Whether it’s glowing praise or constructive criticism, responding shows that you value feedback and care about your customers.

Step 3: Post Regular Updates

Treat your Google Profile like a mini social media platform to keep it active and relevant.

• Share updates about special offers, seasonal promotions, or community events.

• Include engaging calls to action like “Book Now,” “Call Today,” or “Learn More.”

• Add photos or videos to your posts for higher engagement.

Step 4: Add a Google Maps Embed to Your Website

This simple yet often overlooked strategy can significantly boost your local search rankings and visibility. By embedding your business’s Google Maps location on your website, you send a strong signal to Google that your business is active and locally relevant.

Why It Works:
Google prioritizes businesses that make it easier for users to find them. A Google Maps embed helps solidify your location information and increases the likelihood of appearing in local search results. It’s a quick, no-cost ranking boost that complements your other optimization efforts.

How to Do It:

1. Go to your Google Business Profile.

2. Click the “Maps” tab and search for your business.

3. Click the “Share” button, then select “Embed a Map.”

4. Copy the HTML code and paste it onto your website. Ideal locations include:

   • The contact page

   • Footer section of every page

   • A dedicated “Visit Us” or “Location” section

Why This Matters

Google is the first stop for most potential customers, and optimizing your profile ensures you capture their attention before your competitors do. The best part? You’re creating a lead-generating machine that runs 24/7—without spending a dime.

Ready to see results? Start with these 4 steps today. Stay tuned for tomorrow’s actionable strategy that will keep the leads flowing!