• Lead Memo
  • Posts
  • đź’ˇ LOW HANGING FRUIT 🍎

💡 LOW HANGING FRUIT 🍎

Make more money with reactivation, biggest 2024 marketing opportunity

Author

Stefano Iodice
June 09, 2024

GM đź’ˇ This is Lead Memo, bringing you a Sunday special in the newsletter that delivers simple lead gen strategies to your inbox.

In Today’s Memo:

  • Audio Memo: Listen Now 🎧

  • Sunday Action Plan: Low-Hanging Fruit 🍎

  • Learning Without Action… đź‘Ž

  • Biggest 2024 Marketing Opportunity đź“Ł

*Market insights updated at market close. Monitoring the stock performance of top social media companies is crucial for businesses running paid media ads as it provides insights into market trends, economic indicators, advertising revenue, user engagement, competitive landscape, platform stability, and investor confidence, influencing strategic decisions in a dynamic market.

ACTION PLAN
Low-Hanging Fruit 🍎

Make Fast Money With Reactivation. Reactivate Old Leads: A Quick Action Plan

Hey everyone, happy Sunday! Today, I’m diving into an action plan that's often overlooked but incredibly effective: reactivating old leads. At Lead Memo, we’re all about generating new leads, but there's a goldmine in re-engaging past contacts. Here’s how to tap into that low-hanging fruit and drive more sales without constantly hunting for new prospects.

Three Tips to Re-Engage Your Past Leads:

1. Segment Your Old Leads

Step 1: Identify the last interaction or opt-in date for your leads.

Step 2: Create segments based on how recently they engaged. For example:

  • L1: Opted in within the last 4 weeks.

  •  L2: Opted in within the past 6 months.

  • L3: Opted in between 6 to 12 months ago.

Why? This allows you to tailor your messaging and approach for different levels of engagement.

2. Engage with Email and SMS Automation

Step 1: Develop an engaging email and SMS campaign for each segment. Focus on content that sparks interest—think of it as a little clickbait but valuable.

Step 2: Monitor the response: track opens, clicks, and replies.

Why? Engagement indicates interest, and those who interact are more likely to convert.

3. Target Engaged Leads with Offers

Step 1: Analyze who responded to your engagement campaigns.

Step 2: Present these interested leads with a compelling offer. Include scarcity elements like limited-time discounts or exclusive deals to create urgency.

Why? Focusing on already engaged leads increases the likelihood of conversions without overwhelming your entire list.

Bonus Tip: Use Facebook Remarketing

Step 1: Upload your old leads to Facebook.

Step 2: Run low-budget video view campaigns to keep your brand visible without a direct call to action.

 Why? It’s a cost-effective way to stay on your leads’ radar and warm them up for future campaigns.

By re-engaging your old leads with these strategies, you can drive more sales from existing contacts without the constant need to generate new leads. For more personalized advice or questions, feel free to reach out to me at [email protected]. Have a productive week!

TRENDING X
Learning Without Action… 👎

KNOWLEDGE CENTER
2024 Biggest Marketing Opportunity đź“Ł

THANK YOU
Memo Crewđź’ˇ

I hope you have a great Sunday, Crew. Thank you for taking time out of your busy weekend to get a good lead gen read in. Try out this action plan and watch new leads flowing into your business. If you have any questions at all on how to generate leads for your business, shoot me a personal email [email protected]

Stefano 🎩