💡 GET MORE CALLS, DO THIS

GM 💡 This is Lead Memo, where we help business owners get more leads without testing with their own money!

In Today’s Memo:

• Audio Memo: Listen Now 🎧

• Action Plan: Google Local Service Ads 👏

• 66% of Ferrari’s REV is From Merch 🤯

• What I’m Watching – Cuban’s Sales Pitch ⚓️

ACTION PLAN
Pay for Results – Not Clicks! 👏

How to Generate More Calls with Google Local Services Ads

Today, we’re diving into a topic that's crucial for driving not just leads, but direct calls to your business. This is especially beneficial for local businesses that may not have a robust sales system to convert leads from platforms like Facebook. Instead, direct inbound calls can simplify the process and boost conversions.

One tool that stands out for generating these calls is Google Local Services Ads. Unlike traditional pay-per-click (PPC) ads, Google Local Services Ads charge you for actual results—calls, not clicks. This means you're paying for qualified leads that are more likely to convert into customers. Here's why this approach is a game-changer:

1️⃣ Pay for Calls, Not Clicks: With Local Services Ads, you only pay for phone calls, which are more valuable than clicks that might not convert. This ensures a higher return on investment.

2️⃣ Qualified Leads: Google verifies the calls, ensuring they are from potential customers genuinely interested in your services. This reduces the number of short, unproductive calls.

3️⃣ Increased Trust and Credibility: Your ad will feature a Google Guarantee badge, indicating that Google has vetted your business. This builds trust with potential customers, making them more likely to choose your services.

4️⃣ Higher Visibility: Local Services Ads appear at the very top of search results, even above regular ads and maps. This prime placement increases your chances of being seen and contacted by potential customers.

5️⃣ Specific Industry Focus: These ads are available for various industries including home services, business services, health, learning, care, beauty, and automotive. Each category has tailored requirements to ensure quality leads.

6️⃣ Easy Setup and Management: Setting up Local Services Ads is straightforward. You provide business details, set your budget, complete the screening and verification process, and then you’re live. You can control your budget and adjust based on the cost per call in your industry.

For instance, if someone searches for a plumber in your area, your business could appear at the top with a Google Guarantee badge, enhancing your credibility and increasing the likelihood of getting a call. Even if a user doesn’t click on your ad, you still benefit from the exposure.

If you're looking to drive more calls to your business and streamline the process, Google Local Services Ads are a powerful tool. For any questions or assistance in setting up your ads, feel free to reach out to me at [email protected]. I'd love to help you maximize your lead generation efforts.

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66% of Ferrari’s Revenue is From Merch 🤯

KNOWLEDGE CENTER
What I’m Watching – Price Anchoring ⚓️