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💡 EFFECTS OF AN ELECTION YEAR

Higher cost, expensive leads, less reach

Author

Stefano Iodice
June 17, 2024

GM 💡 This is Lead Memo, we help you through the struggle of lead gen. Stop testing with your money and see what works and doesn’t work for us!

In Today’s Memo:

  • Audio Memo: Listen Now 🎧

  • Action Plan: Combat Higher CPM’s 🗳️

  • $100M Within 2.5 Years 💡

  • What I’m Watching – Reset Your Bar 🧩

*Market insights updated at market close. Monitoring the stock performance of top social media companies is crucial for businesses running paid media ads as it provides insights into market trends, economic indicators, advertising revenue, user engagement, competitive landscape, platform stability, and investor confidence, influencing strategic decisions in a dynamic market.

ACTION PLAN
Expecting Higher CPM’s 🗳️

How Election Years Impact Your Facebook Ads:

Lead Memo community, happy Monday! Today, we're tackling a critical topic: how election years, particularly 2024, impact your Facebook ads and overall marketing efforts. With record amounts of political ad spending expected, understanding and navigating the ad landscape is crucial to maintaining your ad performance. Here’s a quick action plan to help you stay ahead.

The Election Year Effect on Facebook Ads

1️⃣ Expect Higher CPMs

  • What's Happening? During election years, especially one like 2024, political campaigns raise and spend unprecedented amounts on advertising, leading to higher costs per thousand impressions (CPMs).

  • Why? Increased spending creates more competition for ad space, decreasing inventory and driving up prices.

2️⃣ Combat Higher Costs with Smart Ad Timing

  • What to Do? Adjust your ad spend around key political events.

  • Example: Spend more in the weeks before major debates or political milestones, as ad costs typically spike during and after these events.

  • Why? Strategic timing helps you avoid peak competition and capitalize on lower CPMs.

3️⃣ Maintain Neutral Messaging

  • What to Do? Keep your ads focused on engagement and your call-to-action (CTA), steering clear of political content.

  • Why? Neutral messaging helps avoid unnecessary ad disapprovals and ensures your campaigns remain focused on driving business results rather than political debates.

Plan Ahead and Stay Informed

Election years bring a unique set of challenges to digital marketing. By planning your budget around current events and maintaining a neutral, focused message, you can navigate these complexities effectively. Keep an eye on your CPM trends and adjust as needed. As always, I'll continue to monitor the landscape and share insights with you all. If you have questions, reach out at [email protected]. Thanks, and good luck with your campaigns!

TRENDING X
$100M Within 2.5 Years 💡

KNOWLEDGE CENTER
What I’m Watching – RESET Your Bar 🧩

THANK YOU
Memo Crew💡

That’s a wrap on today’s Lead Memo! Keep these election-year ad strategies in your toolbox as we navigate through 2024's unique marketing landscape. Stay tuned for the next insights, where we'll optimize your ad creative for maximum engagement. Have a great monday and see you next time!

Stefano 🇺🇸