💡 DO YOUR ADS SUCK? 🤬

Here's how tell & how to fix them.

Author

Stefano Iodice
May 31, 2024

GM 💡 This is Lead Memo, we help business owners get more leads with our simple marketing tricks 🪄🎩

In Today’s Memo:

  • Audio Memo: Listen Now 🎧

  • Action Plan: Do Your Ads Suck? 🤬

  • Flip The Script 🔁

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ACTION PLAN
Do Your Ads Suck? 🤬

Do Your Ads Suck? How to Tell and How to Fix Them

Back with another action plan today. Let's dive into a question I always get: How do I tell if my ads are working….

or a direct question is "Do my ads suck?" Here's how to tell if your ads are working and what to do if they aren't.

Key Points to Evaluate and Improve Your Ads

1. Evaluate Initial Performance

  • Assess CPL: If your target cost per lead (CPL) is $10 and the initial CPL is $60, it's unlikely to average out. Turn off the ad and rework your offer.

  •  Optimize Close CPLs: If the initial CPL is close to $20, you can tweak the audience and creative to optimize performance.

  • Quick Offer Testing: Test different offers early and frequently to find one that aligns with your desired CPL.

2. Test with Larger Budgets

  • Accelerate Learning: Instead of spending $10 per day for ten days, spend $100 on day one. This speeds up the learning process and helps you determine quickly if an ad works.

  • Adjust Based on Findings: Once you identify a working offer, you can reduce the budget to your consistent daily spend.

3. Continuously Test Creative

  • Use Facebook Ads Library: Check out competitors’ ads and see what’s working for them.

  • Adapt Successful Strategies: Create ads that align with your brand based on what you observe in the market.

  • Leverage Proven Ads: Ads running for a long time likely indicate successful campaigns. Use these insights to inform your strategies.

Action Plan

Step 1: Evaluate your current ads based on initial CPL performance.

Step 2: Test with larger budgets to speed up learning.

Step 3: Continuously test and refine your creative using tools like Facebook Ads Library.

Implement these strategies to refine your ad campaigns. If you have any questions or need further assistance, feel free to reach out to me at [email protected].

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Flip The Script 🔁

THANK YOU
Memo Crew💡

By focusing on these key strategies, you can quickly identify and improve underperforming ads to drive better results for your business. Remember, constant testing and optimization are essential to stay ahead in the competitive landscape. If you have any questions or need further guidance, reach out to me at [email protected] – I'm here to help!