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- 💡 THE TIKTOK BAN 🤯 ❌
GM 💡 This is Lead Memo. Wake up and smell the lead-gen coffee ☕️
In Today’s Memo:
Action Plan: The TikTok Ban ❌
No More Non-Competes ☕️
Meta Down Big 📈
🎧 Audio Memo: What The TikTok Ban ❌ Means For Your Business
*Market insights updated at market close. Monitoring the stock performance of top social media companies is crucial for businesses running paid media ads as it provides insights into market trends, economic indicators, advertising revenue, user engagement, competitive landscape, platform stability, and investor confidence, influencing strategic decisions in a dynamic market.
ACTION PLAN
The TikTok Ban ❌
This section is your daily roadmap to supercharging sales. Get ready for actionable, bite-sized tasks designed to immediately boost your sales game. Each day, from crafting compelling email subject lines to perfecting your sales script, unveils a new strategy to implement immediately.
What It Means for Lead Generation Businesses
Today, let's shift gears a bit and talk about the looming TikTok ban in the US. What's the deal, and how does it impact lead gen businesses? Let's dive in.
First off, let's acknowledge TikTok's significance. It's the third most popular paid media platform after Facebook and Instagram. While our lead generation primarily thrives on Facebook, with Instagram as a close second, TikTok still holds its place, especially for certain e-commerce ventures. However, the landscape is a bit different for lead-gen businesses like ours.
With the ban looming, the focus shifts to how it affects local businesses and lead gen operators. TikTok has nine months to sell its US operations to a domestic company. While the outcome remains uncertain, one thing is clear: if TikTok disappears, it'll likely drive more engagement to Facebook and Instagram.
This surge in activity on Facebook and Instagram will lead to a significant drop in CPMs (cost per thousand impressions), making it cheaper for us to reach our audience. More engagement means more opportunities for advertisers, but it also means more competition for ad space on these platforms.
Now, what if TikTok's features vanish? Instagram could step in with a similar offering, much like it did with Snapchat's stories. Regardless of the outcome, we're poised to benefit. Local businesses, lead gen operators, and advertisers will likely see favorable results.
For direct-to-consumer (DTC) businesses, the story might differ slightly. The absence of TikTok could impact their strategies differently. However, there's still room to adapt and thrive.
In essence, don't panic. Instead, see this as an opportunity. As the landscape evolves, there will be openings for smart advertisers to capitalize on. So, let's keep our eyes peeled, stay agile, and make the most of whatever comes our way.
Tune in tomorrow for more insights and strategies!
TRENDING X
No More Non-Competes ☕️
The FTC just banned noncompete agreements by employers which prevent most workers from joining rival firms.
What do you think about this?
Big Tech, Bio, Financials & the like will be less likely to share list & confidential materials & will figure a way to circumvent by… twitter.com/i/web/status/1…
— Grant Cardone (@GrantCardone)
3:07 AM • Apr 24, 2024
THANK YOU
Lead Memo Crew 💡
TikTok Ban might be coming, but staying ahead and knocking every curve ball right out of the park is what we do here at Lead Memo. Keep opening the emails and learning how we scale in any situation. See you tomorrow!
🫡 Stefano