💡 GET NOTICED LOCALLY 🪄

GM 💡 This is Lead Memo. We make understanding Lead Gen as easy as explaining why you need another coffee – it’s essential, no further questions.

In Today’s Memo:

• Action Plan: Get Noticed Locally 🪄

• Read This Thread 📖

• Scale Like a PRO 🚀

• Know Your Marketing Terms 📓

🎧 Audio Memo: Get Noticed Locally With This Trick 🪄 – Listen to today’s Lead Memo. (Only 5 Mins) 

ACTION PLAN
Get Noticed Locally With This Trick 🪄

» Don’t Want To Read? Listen To Today’s Audio Memo «

Amplify Your Local Presence: Harnessing the Power of Engagement Campaigns

It's time for another action-packed session here at Lead Memo. Today, we're delving into a strategy designed to boost your local business visibility and keep you top of mind in your community.

This one's for all you local business owners, from service providers to contractors to restaurants – if your success hinges on attracting local customers, this is for you. We're keeping things refreshingly simple, ensuring you can implement these strategies in under five minutes.

Now, let's talk Facebook ads. Sure, we've discussed generating leads, but what about laying the groundwork for future leads? Enter engagement-style campaigns. Today, we're focusing on driving engagement through video views campaigns on Facebook.

Here's the beauty of it: with video views campaigns, you can precisely target your ideal local audience – homeowners, specific age groups, you name it. Instead of pushing for leads upfront, we're showcasing your work, your offerings, your expertise.

Picture this: if you're a roofer, highlight before-and-after shots of your projects, showcase your efficient workmanship, flaunt your impressive fleet of trucks. This isn't about sales pitches; it's about building credibility and trust within your community.

Now, creating videos may seem daunting, – I'll be sharing tips on easy video creation soon. For now, let's focus on setting up your Facebook campaign. Choose the engagement objective, opt for manual campaign settings, and target your local audience.

When crafting your ad, prioritize video content. Don't have a video yet? No worries – start with an image and transition to videos later. The best part? Instead of hefty lead costs, you'll pay based on views and engagement, making it incredibly cost-effective.

Here's your action plan: set up a video views campaign, allocate a daily budget (even a few bucks will do), and periodically refresh your content to keep it engaging. Trust me, this consistent presence will work wonders for your local visibility.

TRENDING X
Read This Thread 📖

KNOWLEDGE CENTER
What I’m Watching 📺

SCALE LIKE A PRO:

Ryan Pineda has successfully built multiple 7-8-figure companies in recent years. Here are the five main steps he outlines:

Offer: Begin by defining your product or service. Evaluate its scalability, potential opportunities, and profitability. Consider if you are genuinely passionate about your business or if your purpose is compelling enough to sustain your commitment.

Marketing: Awareness is key. No matter how exceptional your product is, if people are unaware of it, they won't buy it. Identify your ideal customer and tailor your marketing strategies accordingly. Ryan provides valuable marketing insights applicable to businesses at all stages.

Sales: Selling your product effectively is crucial. Ryan draws on his own experiences as a business owner to share sales structures and strategies. Emphasizing the value of a lifetime customer, he highlights the potential for repeat business from satisfied customers.

Operations: Once you've acquired customers, focus on fulfilling your product or service efficiently. Scaling your business involves hiring employees and building a positive company culture. Operations can be a challenging step for many business owners, so pay attention to avoid common pitfalls.

Finance: Assess the financial health of your business. Track key metrics, with Ryan emphasizing cash flow as a critical indicator. Having a profitable business on paper doesn't guarantee success if there's insufficient cash to cover expenses. Cash flow, according to Ryan, is the top metric to track, ensuring the business remains financially robust and well-positioned for success.

KNOW YOUR TERMS
Your Marketing Cheat Sheet. 📓

Navigating marketing can feel like decoding a complex puzzle, especially online. That's why we've simplified six key digital marketing acronyms to demystify the landscape and boost your understanding.