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đź’ˇ GET MORE LEADS W/ THIS 1 FIX

Re-think your ads strategy – try this.

GM 💡 This is Lead Memo, where we bring you Lead Gen strategies that work – no guesswork, no testing, just results.

In Today’s Memo:

  • Audio Memo: Listen Now 🎧

  • Action Plan: One Fix = More Leadsđź’ˇ

  • Simple ChatGPT Use Cases 🧠

  • What I’m Watching –  Prepare More đź‘€

*Market insights updated at market close. Monitoring the stock performance of top social media companies is crucial for businesses running paid media ads as it provides insights into market trends, economic indicators, advertising revenue, user engagement, competitive landscape, platform stability, and investor confidence, influencing strategic decisions in a dynamic market.

ACTION PLAN
One Fix = More Leads đź’ˇ

The One Fix to Supercharge Your Lead Generation

Today, I’m excited to share an action plan to boost your lead generation with just one fix. As someone who spends millions monthly on ads, I’ve found that often, the smallest changes can make the biggest impact. This fix revolves around an often-overlooked aspect of your advertising strategy: the creative.

The Creative Breakdown

When we talk about creative, we’re referring to two essential components:

1. Ad Content and Visuals: This includes what your ad communicates—whether it's a video, static image, or text. It covers what your ad says, its call to action (CTA), and any offers you’re promoting. It's critical, but there’s more to it than just polishing your visuals and message.

2. Page Identity: Equally crucial, but frequently missed, is the identity of the page running the ad. This can significantly influence how your audience perceives and engages with your ad. Let’s break this down with an example.

Suppose you’re promoting Lead Memo, a newsletter helping businesses with lead generation. If you run your ads from a page simply named “Lead Memo,” it might not resonate immediately with those unfamiliar with the brand. However, if you run the same ad from a page named “Lead Gen Newsletter for Business Owners,” the purpose becomes clear instantly, making the creative more compelling and directly relevant to your target audience.

Why Page Identity Matters

Think of the page name as part of your creative strategy. The name should encapsulate who you are, what you do, and who you're for. If you’re “Bob’s Plumbing” in upstate New York, running ads from “Upstate’s Best Plumbing Service” makes your purpose clear at a glance, enhancing the impact of your creative and ensuring that potential leads immediately understand your value.

By aligning your page identity with your audience’s needs and expectations, your ads will achieve better click-through rates (CTR) and lower cost per lead (CPL). This small adjustment helps your audience instantly connect with your offering, leading to more effective and efficient lead generation.

Putting It into Action

To implement this fix:

- Reevaluate the name and identity of the page you’re using for ads.

- Ensure it clearly conveys what your business does and who it serves.

- Pair this with strong, relevant ad content to maximize engagement.

Try this one fix in your next campaign and watch as your CTR and CPL improve. If you enjoyed this insight, stay tuned for more actionable tips in upcoming editions of Lead Memo. For any questions or further advice, feel free to reach out to me at [email protected].

Have a fantastic Monday and let’s make those ads work harder for you!

TRENDING X
Simple ChatGPT Use Cases 🧠

KNOWLEDGE CENTER
What I’m Watching – Prepare More 👀

What a simple concept, but as soon as I watched this I sent it to my team to review. The main takeaway I got from this was:

  1. You are most likely under-prepared for everything.

  2. To become successful at the highest level, it’s not just 1x or 2x the work. It’s more like 150x the work.

I highly recommend you watch this and send it to your internal team to watch.

THANK YOU
Memo Crewđź’ˇ

Thank you for reading today’s memo and action plan. If you have questions, feel free to reach out to me [email protected]

🚀 Stefano