💡 LESSONS FROM $2M AD SPEND

GM 💡 Rise and grind, Lead Memo Champions! Just as coffee fuels your morning, let's fuel your business with lead-gen strategies that pack a powerful punch. Time to conquer the day! ☕💡🚀

In Today’s Memo:

• Action Plan – This Week’s Wins & Losses 💡

• You're Almost There 👊

• Drink Prime – $1B 🤑

• Weekend Read 📘

ACTION PLAN
Unveiling the Playbook: Wins and Losses from $2M in Ad Spend💡

In the dynamic world of digital marketing, every move counts. As a marketer navigating the vast landscape of online advertising, I'm here to share the week's triumphs and tribulations from our $2 million ad spend. Buckle up as we dissect the strategies that worked and the lessons learned.

Wins of the Week:

1. Day Parting Success on Meta:

While Meta doesn’t suggest day parting, we've gone back to our roots and implemented day parting once again. Back in 2018, we saw massive success with it.

This week, our day parting ads on Meta hit the jackpot. Contrary to Meta's recommendation, this strategy proved effective, leading to a decrease in CPLs and an increase in overall conversions.

Don't be afraid to experiment – give day parting a shot!

Losses of the Week:

We lost and we lost big but that’s ok because you can learn from our mistakes. Do not spend a penny until you have the right offer.

One pro tip: your offer just has to find your ideal customer, the offer does not have to be the main service you sell.

1. The Crucial Role of the Right Offer:

It's a harsh reality – the success of your advertising campaign often hinges on the strength of your offer. This week's lesson reinforced the importance of aligning your offer with your audience's needs. Crafting an irresistible offer can be a game-changer, leading to lower CPLs and higher-quality leads.

2. The Offering Matters More Than Strategy:

Beyond sophisticated ad strategies lies the heart of your campaign – the offer itself. Before delving into the intricacies of ad placement and targeting, take a step back. Assess the appeal of your offer. Remember, it doesn't always have to be your flagship service. Tailoring an offer that resonates with your ideal customer can be the key to a successful Facebook marketing journey.

Key Takeaway:

In the ever-evolving landscape of digital marketing, flexibility and adaptability are your best allies. While celebrating the victories, it's equally important to dissect the setbacks. Learn from these experiences, fine-tune your strategies, and remember, that the journey to effective advertising is an ongoing evolution.

Stay tuned every Friday as we continue to unveil insights and strategies to elevate your marketing game.

TRENDING X
You’re Almost There 👊

Starting a business is like setting sail on a wild adventure. It's exciting, sure, but the journey isn't all sunshine and rainbows. Imagine reaching out to potential clients for a whopping seven months, only to hear a resounding "no" at every turn. Emails, DMs, calls – you name it, rejection followed.

Now, let's get real. This struggle isn't a solo gig. We've all been there, hustling hard, facing the grind, and feeling like success is playing hide-and-seek. The tweet we stumbled upon spills the beans on someone's seven-month stint of rejection, yet they later found themselves on the brink of comfortable retirement four years down the road.

Here's the deal – the early hustle can be tough, no doubt.

Whether you're in the thick of it for three months or it's starting to feel like a three-year marathon, every rejection is like a rite of passage. It's part of the entrepreneurial initiation ceremony.

So, if you're reading this and feeling the burn of early-stage rejection, fear not. Your big break might be just around the corner. The key? Keep at it, stay resilient, and trust that success is brewing. In the world of entrepreneurship, those early struggles aren't the end of the story – they're just the opening act to a narrative of triumph and victory.

Think of it like this: your journey is a book, and every rejection is a plot twist that brings you closer to that success chapter. Embrace the struggle, celebrate those mini-victories, and keep pushing forward on your road to success. Your business story is in the making – make it one for the books! 🚀💼

CEO MOTIVATION
Drink Prime – $1B 🤑

How Prime Hydration Became a Billion-Dollar Brand: The Power of Influencers and Product Innovation

In the competitive realm of hydration products dominated by longstanding giants like Gatorade, Prime successfully carved out its own space in the market, ultimately evolving into a billion-dollar business. The journey of Prime's success can be attributed to two key factors: strategic influencer partnerships and revolutionary product innovation.

1. Influencer Collaboration: Logan Paul & KSI Take the Lead

Recognizing the power of influencers in the modern marketing landscape, Prime teamed up with influential figures like Logan Paul and KSI. Leveraging their massive following, Prime stormed the hydration product scene, capturing the attention of a broad audience. The collaboration not only brought awareness to the brand but also positioned Prime as a trendy and relevant choice among consumers.

2. Product Innovation: Redefining the Hydration Game

Prime didn't just follow the trends; they set a new standard in the industry. Focusing on health-conscious consumers, they formulated a drink with minimal sugar and calories, offering a healthier alternative without compromising on taste. This product innovation not only met but exceeded the demands of a growing demographic seeking better-for-you options.

3. Branding Mastery: Collectible Appeal and Limited Edition Allure

In the age of social media, aesthetics matter. Prime took branding to a new level by introducing a variety of vibrant colors and creating a limited edition feel. The "collect them all" approach not only boosted sales but also fostered a sense of exclusivity and desirability among consumers.

Prime's journey from a newcomer to a billion-dollar brand showcases the potential for success through a combination of influencer marketing, innovative product development, and strategic branding. As businesses navigate the ever-evolving market, Prime's story stands as a testament to the impact of strategic decisions in building a thriving brand.

Watch The Full Video

KNOWLEDGE CENTER
What I’m Reading 📘

The 4-Hour Workweek By Tim Ferriss