💡 WHY YOUR MARKETING FAILS ❌

GM💡 This is Lead Memo. Prepare to unlock the vault of lead-gen secrets and unleash the power of strategic brilliance - because why keep your business potential locked away when you can set it free to flourish?

In Today’s Memo:

• NEW Audio Memo – Listen Now 🎧

• Action Plan: Why Marketing Fails ❌

• Put In The Reps 💪

• What I’m Watching – Rank Higher 🚀

🎧 NEW Audio Memo – Listen to today’s Audio Memo of Lead Memo’s Action Plan!

ACTION PLAN
Why Marketing Campaigns Fail ❌

Mastering Marketing Campaigns: Focus on Data, Not Results

In the realm of digital marketing, understanding why campaigns fail can be as crucial as knowing how to make them thrive. Reflecting on a decade of experience, here are my thoughts on how you can start turning your failing campaigns into massive success stories…

1. Patience is Key: Instantaneous success is a myth. Effective campaigns require time to yield results. Success lies in understanding this principle and allowing strategies to mature.

2. Data-Driven Decisions: Rather than fixating on immediate outcomes, prioritize gathering and analyzing data. Metrics such as click-through rates (CTR), cost per click (CPC), and impressions per thousand (CPM) offer invaluable insights into campaign performance.

3. Identify Bottlenecks: When confronted with underwhelming results, pinpoint the bottleneck. Is it a low show-up rate for demos? Instead of scrapping the entire campaign, focus efforts on rectifying the specific issue.

4. Nurture Client Relationships: Beyond generating leads, ensure a seamless transition through the sales funnel. Establishing trust and rapport with potential clients can significantly enhance conversion rates.

5. Persistence Pays Off: In moments of frustration, resist the urge to abandon the ship. Persist through challenges, leveraging data to refine strategies and address shortcomings.

6. Data Over Results: Emphasize the importance of data over immediate outcomes. By meticulously tracking performance metrics, marketers can make informed decisions that pave the way for long-term success.

Adhering to these principles, business owners can confidently navigate the complexities of digital advertising and maximize the potential of every campaign.

TRENDING X
Put In The Reps 💪

You are early. You have time. Put in the reps, and success will follow. When it comes to business, marketing, and sales, everything takes time. I see this in new startups I work with and even older businesses with new ad campaigns.

Here are my suggestions when it comes to marketing and time.

1. Most campaigns don’t win overnight.

2. The ones who continue to market when things aren’t working win.

3. The ones who stop marketing and change directions every month are the ones who say nothing is working.

4. Focus on the data, not the results. With enough data, the results will come.

5. Find the bottleneck in your marketing and fix that. Don’t throw the entire campaign away because you didn’t get the results fast enough.

KNOWLEDGE CENTER
What I’m Watching 📺

Let’s be honest: there isn’t much better than ranking #1 on Google when it comes to local marketing. We all do it. Whenever we search for a service, a restaurant, or a business, we go to Google and do a quick “near me” search.

In my Google searches, I always pick the top 3 businesses; of the top 3, I tend to go with the one with the most reviews. So, what does this tell you about your business? If we all do this, why aren't you optimizing your listing for higher ranking and more reviews?

Here is a quick video showing some quick tips and tricks to help your business profile rank higher in 2024.