💡 WHEN LEAD GEN GOES WRONG

GM 💡 This is Lead Memo, stopping by to drop off some marketing gems.

IN TODAY’S MEMO:

• ACTION PLAN: Why Campaigns Stop Working—and How to Fix It

• Ad Platform Stock Performance 📈

ACTION PLAN
Why Your Lead Gen Campaigns Stop Working—and HOW TO FIX IT!

Discover the real value of keeping campaigns working, even when everything goes wrong.

The Real Value of Hiring an Expert for Lead Gen Campaigns

This week, I had a realization that’s crucial for anyone running lead generation campaigns. While it’s common for business owners to launch and even succeed with their lead gen campaigns for a time, the real challenge isn’t just about creating a successful campaign. The challenge is keeping that campaign working for the long haul and fixing it when things go wrong. That’s where the true value of hiring an expert like me comes into play.

Most People Can Get Results, But For How Long? 

Here’s the truth: many business owners and marketers can make lead gen campaigns work—at least in the short term. You might launch a campaign on Meta, get some clicks, see a surge in leads, and feel like everything is going smoothly. But what happens when things stop working? When your CPL (cost per lead) starts creeping up, your ads stop converting, and your leads dry up? This is where most people get stuck.

Lead generation isn’t just about getting a campaign off the ground. It’s about maintaining performance over time, adapting to changes in the algorithm, and continuously optimizing to generate leads at a profitable rate.

Here’s Where I Come In: Problem-Solving 

The real reason clients hire me isn’t just to launch a campaign—they hire me to fix things when they go wrong. And trust me, things always go wrong in digital marketing at some point. Whether it’s rising ad costs, platform changes, or creative fatigue, something will inevitably break. My job is to minimize the time it takes to identify and fix these issues so your business doesn't suffer.

You don’t just hire me to run campaigns—you hire me to keep them working and fix them when they go off track. Here’s how I do that:

1️⃣ I TRULY CARE

My clients aren’t just clients; they’re like family to me. When something goes wrong, I don’t clock out at 5 PM. I work all day long, and if it takes all weekend, I’m there to make sure things get back on track. I feel personally responsible for my clients' success. My hands-on approach means I won’t rest until we’re getting results again, and you’re back to generating leads.

2️⃣ EXPERIENCE: A Decade in the Trenches 

In over 10 years of running lead gen campaigns, I’ve learned what tweaks to make when things go south. It’s not about guessing—I know from experience what adjustments are likely to work. Whether it's adjusting targeting, reworking creatives, or optimizing landing pages, I have a strong gut instinct developed over years of problem-solving. Some might say it’s my superpower, but I’d say it’s just experience paired with a dedication to seeing my clients win.

3️⃣ ALWAYS TESTING, ALWAYS PREPARING 

I don’t wait for things to go wrong—I’m constantly testing new ideas and preparing for the bad days. And the bad days will come; it’s just a matter of time. But when they do, I’m ready because I’ve already tested variations, gathered data, and created backup plans. When a campaign hits a snag, I’m ahead of it because I’ve been preparing for it from the start.

4️⃣ I’M ALWAYS LEARNING

Lucky for you, you have a space like Lead Memo where you can learn for free. I invest tens of thousands of dollars every year to expand my knowledge, stay at the top of my game, and surround myself with the right people in the industry. My ongoing education ensures that I’m always prepared to handle the latest trends and changes—and you benefit from that expertise without the price tag.

Going good… one day

Going bad the next…

Why My Clients Feel Special 

You, as a reader of my free newsletter, are in a unique position. You’re getting access to the insights and expertise I’ve gained through millions of dollars in ad spend. My clients pay me good money not just to run their campaigns but to ensure they keep working, even when the landscape changes. Through this newsletter, I’m offering you a behind-the-scenes look into how I navigate these challenges, fix campaigns, and deliver results consistently.

Most marketers won’t share what happens when things go wrong or how they fix the tough problems—because that’s the hardest part. But you’re here, reading this, and getting access to those strategies for free. Consider this your exclusive pass to insights that others are paying a premium to learn.

What’s Next? 

As you run your campaigns, remember: the real challenge isn’t just making lead gen work, but keeping it working over time. If you ever find yourself stuck, struggling to maintain results, or needing to troubleshoot a campaign, I’m here to help. Don’t let your efforts go to waste just because something goes wrong—there’s always a fix if you know where to look.