💡 WHAT TO DO WHEN LEADS STOP!

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ACTION PLAN
💡 WHAT TO DO WHEN THE LEADS STOP COMING IN!

As a local business owner, there’s nothing more frustrating than watching your lead generation efforts slow down or come to a halt. It feels like you’ve tried everything, but for some reason, the leads just aren’t rolling in anymore. The truth is, this happens to everyone at some point, but the key is knowing how to diagnose the problem and take action quickly.

In today’s action plan, I’ll walk you through a 3-step process that can help you get your leads back on track. First, we’ll focus on diagnosing the issue—this step is crucial because understanding what went wrong is the foundation for making the right adjustments. Then, we’ll analyze what the competition is doing in your space. Sometimes, knowing what others are doing can spark new ideas or reveal untapped opportunities. Finally, we’ll refresh your lead generation strategy by testing new methods and tactics to get those leads flowing again. By following these three steps, you’ll have a clear path to turning things around and making sure your business doesn’t miss out on valuable leads.

STEP 1: Diagnose The Problem

The first step in turning things around is identifying why your leads stopped coming in. You need to take a step back and assess the root cause.

• Evaluate your ad campaigns: Check key metrics like Click-Through Rate (CTR), Cost Per Click (CPC), and Conversion Rate. Are your ads still reaching the right audience? Are they performing as expected?

• Audit your website and landing pages: Use tools like Google Analytics to see if there’s been a drop in traffic or conversion rates. Is your website’s speed slowing down? Are visitors not converting as they should?

• Assess market demand: Use tools like Google Trends to see if there has been a shift in demand for your product or service. Are customer needs changing?

Actionable Tip:
If your ads are still running but conversions are dropping, consider pausing them temporarily while you investigate. Keep an eye on any seasonal patterns, industry changes, or competitor activities that could be influencing lead volume.

STEP 2: Analyze Your Competition or the Best in Your Industry

Once you've identified potential issues in your strategy, take time to look at what the competition is doing or what the best businesses in your industry are implementing.

• Research competitor ads: Use tools like SEMrush or AdEspresso to analyze competitor ad campaigns. What’s working for them? Are they offering something different? How are their ads structured?

• Look at their offers and messaging: What types of promotions or offers are they running? What’s their messaging like? Are they offering any discounts, bundles, or promotions that you haven’t tried yet?

• Assess their social presence: Are they using social media differently than you? Are they engaging with customers more effectively?

Actionable Tip:
Try to identify gaps in their strategy that you can fill. If competitors are not focusing on a certain niche or offering a better deal, that’s your opportunity to stand out.

STEP 3: Refresh Your Lead Gen Strategy

Now it’s time to take action and refresh your lead generation approach. Based on your findings, here’s how to reinvigorate your efforts:

• Switch up your ad creatives: Test new images, copy, and targeting options. A fresh look can help reignite interest in your offers.

• Diversify your channels: If you’ve been relying on one channel, it’s time to experiment with others. Try Facebook Ads, Google Ads, or even LinkedIn depending on where your target audience spends time.

• Create new lead magnets: Offer a new incentive to attract leads. It could be a discount, a free resource (e.g., e-book, checklist), or a limited-time offer to draw people in.

Actionable Tip:
Run an A/B test on your landing pages and ads to see which variations perform best. Keep track of changes and use the data to inform future campaigns.

Your Actionable Takeaway

1. Diagnose your lead gen performance by reviewing ads, website, and market demand.

2. Analyze your competition to see what’s working in the industry and where you can improve.

3. Refresh your lead gen strategy by experimenting with new ad creatives, channels, and lead magnets.

UPGRADE TO PRO
💡 GET AHEAD

What if lead generation didn’t feel like guesswork? Imagine having a system that delivers consistent, qualified leads—and the tools to make it happen effortlessly. That’s the power of Lead Memo Pro.

As a Pro Subscriber, you’ll unlock:

• 🎧 Audio Action Plans: Get the inside scoop with exclusive audio breakdowns of each day’s strategy.

• 
  🔒 Premium Insights: Advanced tips and techniques designed to take you beyond the basics.

• 
  🖥️ Interactive Workshops: Hands-on sessions to refine your skills and apply expert strategies.

• 
  ✅ The Lead Gen ATM Vault: A library packed with battle-tested frameworks, templates, and resources to fuel your success.

If you’re ready to transform your lead generation efforts and create a predictable, scalable system, Lead Memo Pro is your go-to resource. It’s the shortcut to better results and bigger wins.

The next step? Hit the ground running and make every lead count.

THANK YOU
MEMO CREW💡

Ready to start bringing in more leads? Start applying these steps today, and if you need help along the way, reply to this email and I’ll guide you through it!

Until next time,

Stefano

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