💡 UNLOCK TIKTOK FOR LEADS

GM 💡 This is Lead Memo, slipping you some lead gen gold – TikTok Edition.

IN TODAY’S MEMO:

• ACTION PLAN: The TikTok Gold Rush – My Lead Gen Strategy 🏆

• Ad Platform Stock Performance 📈

ACTION PLAN
THE TIKTOK GOLD RUSH 🏆

How I’m Leveraging TikTok for Lead Generation.

In today’s action plan, let’s dive into one campaign worth $434,282.01 with 24,223 conversions.

TikTok Shop has opened a vast sales channel for many brands, but there’s still a largely untapped area that some marketers are starting to explore: using TikTok for lead generation. Since I began running TikTok ads in 2022, I’ve watched the platform evolve, especially over the past 12 months as TikTok Shop has exploded in popularity. What used to be a platform focused on entertainment is now transforming into a consumer-driven powerhouse.

The audience on TikTok is evolving. People aren’t just there to scroll through videos; they’re there to buy, and this shift makes the platform ripe for lead generation. As more brands flood to TikTok to capitalize on this change, here’s how you can get started building a lead generation strategy on TikTok that takes advantage of the platform’s unique features.

WHY TIKTOK OVER META?

1. Access to a Different Audience in a Different Light

TikTok allows you to reach a diverse audience in an engaging, organic way. While Meta’s platforms (Facebook and Instagram) are widely used for lead generation, TikTok’s user base tends to be younger, more engaged, and open to discovering new brands and offers through video content. For local businesses, this is a huge opportunity to reach new customers who may not spend as much time on Meta but are highly active on TikTok.

2. Creative Lead Generation Tactics

TikTok’s unique ad formats allow for creative experimentation that can drive more engagement. With tools like in-feed ads, Spark Ads (where you can use influencers’ content as your ad), and lead forms that seamlessly integrate with the user experience, there are multiple ways to capture attention and generate leads. There are tricks to make these ads even more effective, and as I continue testing, you’ll be the first to know how to maximize lead generation on TikTok.

3. Less Competition, More Opportunity

Meta is a saturated market for lead generation, with nearly every business funneling money into Facebook and Instagram ads. TikTok is still relatively untapped for lead generation, making it a golden opportunity to reach a fresh audience with less competition. This means lower ad costs and a better chance of standing out to potential customers.

3 Steps to Get Started with TikTok Lead Generation

1. Set Up a Business Manager Account

• To get started, create a Business Manager account on TikTok. This platform acts as the foundation for your ads, where you’ll be able to organize your assets, set up campaigns, and analyze results.

• Having a business account allows you to easily manage ads and track performance, giving you the control you need to make effective decisions.

2. Create High-Impact Content with Inspiration from the TikTok Ads Library

• Content on TikTok is all about creativity and authenticity. Begin by planning your content strategy, and if you need ideas, the TikTok Ads Library is a fantastic resource. You can filter by "Lead Generation" objectives to see top-performing ads, giving you a sense of what kinds of visuals, messages, and tones are resonating with audiences.

• Experiment with content formats like short videos that explain your services, behind-the-scenes looks, or quick testimonials. Remember, the more authentic and engaging, the better.

3. Start with a Minimum Budget of $50 Per Day

• Unlike Meta, TikTok requires a minimum ad spend of $50 per day. This higher threshold may seem challenging at first, but it’s designed to help you reach more users and gather meaningful data faster.

• Starting with $50 per day gives you a solid base to test different content formats, audiences, and ad strategies, allowing you to assess what works best. As you see results, you can always increase your budget to scale up your lead generation.The Potential of TikTok Lead Gen

The Opportunity for Lead Generation on TikTok

TikTok’s transition from a purely entertainment-based platform to a consumer-driven environment has created a prime space for lead generation. By entering TikTok early with lead gen ads, you position your business ahead of the competition, giving you a better shot at reaching this unique audience while the market is still developing.

Through these three steps, you’ll be able to build a foundation for lead generation on TikTok. This process not only provides you access to TikTok’s large, engaged audience but also allows you to create lead gen campaigns that feel more native and less intrusive to users.

Stay Tuned for Advanced Tricks

As I continue to experiment with lead generation on TikTok, I’ll share more advanced tactics in future action plans. You can count on Lead Memo to provide the latest insights as I fine-tune what works best for generating high-quality leads on this platform. In the meantime, start experimenting, stay authentic, and capture this opportunity before the rest of the market catches on.