UNLOCKING THE PLAY BOOK

GM 💡 This is Lead Memo, your lead-gen genie granting wishes for more leads and fewer headaches. Rub the lamp (or just read the email) and watch the magic happen! 🧞‍♂️🚀

In Today’s Memo:

• The Future of Marketing? 🚨

• Unlocking The Playbook: Our $2M Monthly Tests Unveiled 🧙🏼‍♂️

• More Leads. More Business? 💬

• Eye-Opening "Red Car Theory" 🏎️

Why do these numbers matter?

Monitoring the stock performance of top social media companies is crucial for businesses running paid media ads as it provides insights into market trends, economic indicators, advertising revenue, user engagement, competitive landscape, platform stability, and investor confidence, influencing strategic decisions in a dynamic market.^.

UNLOCKING THE PLAYBOOK
Unveiling Our $2M Monthly Playbook! 📈

Lead Generation Wins and Chuckles for Service-Based Business Owners and Marketing Masters.

Greetings, savvy business owners! If you've ever felt like your hard-earned money was vanishing into the abyss of ad testing, you're not alone. Fear not, for today, we're rolling out the $2M Monthly Playbook, your go-to guide for mastering the art of lead generation without the guessing game.

At Lead Memo, we understand that time is money, and that's why we're here to deliver a 5-minute daily dose of marketing insight straight to your inbox. But enough about us – let's dive into the playbook and its tales of wins and losses.

The Wins: Creative Testing Brilliance

In the world of lead generation, the age-old debate of videos versus static images rages on. But fear not, for our playbook has cracked the code. We've danced with both mediums and emerged victorious. Whether it's the dynamic allure of videos or the simplicity of static images, the key lies in understanding your audience.

And here's a tidbit for you: sometimes, you've got to be a bit rebellious. Ignore those platform recommendations; dance to your own marketing tune. It's like telling the platform, "I appreciate the advice, but I think I'll go the complete opposite way." Trust us; it's a strategy that has turned losses into wins.

What's Working: Lead Forms and Audience Alchemy

Now, let's talk turkey – or, more accurately, lead forms. Keeping your audience on the platform and running the show on Facebook with lead forms is a game-changer. But here's the real secret sauce: broad audience targeting. Hold on, not so fast! Don't start there; it's a rookie mistake.

Instead, dial in that audience. Find your people by refining your demographic, and here's the magic touch – exclude the non-qualified leads with strategic questions. The more non-qualified leads you eliminate, the more Facebook will reward you. It's not just a win; it's the KEY to avoiding an audience mismatch disaster.

The Losses: The Advantage+ Gamble

In the pursuit of wisdom, sometimes we make bold moves. One such move was ditching Advantage+ on Facebook. The idea was to fine-tune the age demographic and reap the rewards. The outcome? A 10% increase in users outside the target age but a whopping 25% jump in Cost Per Lead (CPL). Advantage+ brought variety but at a cost.

Lesson learned: Facebook forms are gold, and machine-learning tactics like Advantage+ can be a treasure trove. But beware, tread lightly, for every move can tip the balance.

Conclusion: More Playbook, Less Guesswork

As we wrap up this whirlwind tour of wins and losses, remember this:

Facebook forms are your friend, and Advantage+ can be a double-edged sword. Most importantly, audience dialing is not just a strategy; it's the lifeline of your lead generation campaign.

Stay tuned for more playbook lessons – your backstage pass to the $2M Monthly Playbook. No CTA here, just an open invitation to come back for more insights, laughs, and the occasional marketing wisdom. Because when it comes to lead generation, a little knowledge and a dash of humor go a long way. Cheers to unlocking the playbook and bidding farewell to the guesswork!

TRENDING NEWS
Navigating Change: A Light-hearted Look at the Future of Marketing

In the fast-paced world of business and marketing, change is the only constant. As we gaze into the future, Apple Vision Pros and the like are poised to usher in a new era of marketing. In this beginner-friendly exploration, we'll take a light-hearted look at the evolving landscape, emphasizing the importance of staying ahead without losing sight of the real world.

The Ever-Changing Landscape: For business owners and marketers, adapting to change is a survival skill. Even if we're not all donning Apple Vision Pros just yet, the winds of change are blowing, and we're moving forward, not backward.

Basic Features Unveiled: Let's keep it simple. Apple Vision Pros and similar products bring basic yet transformative features to the marketing arena. From interactive experiences to personalized engagements, the possibilities are intriguing for both big corporations and small businesses.

The Countdown Begins: In the next 12 months, we might witness the early adoption of these futuristic marketing tools. However, fasten your seatbelts because the real game unfolds in the next 36 months. Brace yourselves for a marketing revolution like never before.

Concerns and Challenges – A Neutral Stance: No need to take sides in this ever-evolving debate. We acknowledge the varied opinions surrounding these technologies. Let's focus on the potential challenges and concerns without diving into the political abyss.

A Light-Hearted Perspective: In the quest for the future, let's not forget to enjoy the present. While some may be diving headfirst into virtual realms, we're here to remind you – staying at the forefront doesn't mean losing touch with reality. After all, who needs VR when reality has its own charm? Embrace the change, but don't forget to keep your feet on the ground.

Conclusion: The journey into the future of marketing is exhilarating. As the landscape transforms, it's not just about the gadgets we wear but the mindset we adopt. Stay curious, adapt with a smile, and remember, the future may be virtual 🫠, but success is always real 😎.

TRENDING X
Double Your Leads. Double Your Business.

CEO MOTIVATION
Spotting Opportunities Everywhere

The “Red Car Theory" suggests that opportunities in life are like red cars – once you notice them, you'll start seeing them everywhere.

The idea is that by being aware and actively looking for opportunities, you can enhance your chances of spotting and seizing them. Embracing this perspective can potentially transform the way you approach and capitalize on opportunities in various aspects of your life.

Watch the entire video here

KNOW THE TERMS
Your Marketing Cheat Sheet

Navigating the realm of marketing is crucial for your business, yet it often feels like deciphering a complex code filled with jargon and intricate strategies. The world of Internet marketing, in particular, can be overwhelming, especially if you're not fluent in the language. To simplify your journey, here's a breakdown of 6 essential digital marketing acronyms that demystify the landscape and empower your understanding.