💡 THE ULTIMATE GUIDE TO BUILDING A LOCAL NEWSLETTER!

GM 💡 Welcome to the latest Memo! Today, I’m excited to share a strategy that can transform the way you market your local business. Instead of relying on the usual ads and promotions, what if you could build a newsletter that serves your community first?

Imagine creating a local newsletter packed with valuable content about your city—weather updates, new businesses, upcoming events—and using that platform to subtly promote your business. It’s a strategy that works long-term, builds trust, and connects you with your city’s residents in a meaningful way. Let’s dive into how you can start building your own local newsletter today!

IN TODAY’S MEMO:

• How To Build a Local Newsletter 💡

• Why You Need a Newsletter 🚀

• Useful Tool For Your Business 🛠️

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ACTION PLAN
💡 THE ULTIMATE GUIDE TO BUILDING A LOCAL NEWSLETTER

What if I told you there’s a way to market your business while building a valuable community resource? Instead of just sending out promotional offers to your local customers, what if you could create a newsletter about your city, featuring useful, fun, and local content—and still promote your business inside?

Here’s the secret: Create a local newsletter that isn’t directly tied to your business but offers value to your city’s residents. For example, a newsletter like "[Your City Name] Scoops" could be your go-to spot for local weather, news about new businesses in town, community events, and fun updates that are relevant to your audience. The best part? You can sneak in your promotions, special offers, and business updates inside!

1. Build a Newsletter People Want to Read

The key to this strategy is to provide local content that your community genuinely cares about. No one wants to open a “buy-my-roofing” email every week, right? But they will open a newsletter that gives them information on what’s happening around their city.

You’re building a newsletter that residents find valuable and want to engage with—whether it’s learning about local festivals, finding out what new restaurants have opened, or getting updates on the weather.

Actionable Tip:

Think about what your audience cares about. What’s happening in your city? What’s the vibe in the community? Create content around that! Even throw in fun local facts or history to keep it lighthearted.

2. Promote Your Business Without the Hard Sell

Once you have a loyal local audience who loves your newsletter for the city updates, you can gently slide in your business promotions. So, for example, in the middle of the newsletter, you could say something like:

“Homeowners, this season’s heavy rain can really take a toll on your roof. Here’s a tip to keep it in top shape... and if you need a roof check-up, give us a call. We’re right here in [City Name]!”

You’re not constantly selling. You’re offering value first and keeping your business top-of-mind for when someone needs your services.

Actionable Tip:

Keep your promotions light and relevant. Don’t hard-sell in every email. Just let your audience know that you’re available when they need you—and in the meantime, they get to enjoy your local content.

3. Build a Newsletter That Grows with Your City’s Community

Here’s the magic of this strategy: imagine having a newsletter that reaches 20% of the city’s population. If your city has 30,000 residents, that means you’re connecting with 6,000 people—all through your newsletter! Over time, this list becomes not only a valuable asset for marketing your services but also a community resource that people trust.

As your list grows, your local newsletter becomes more valuable. You’re now a trusted part of the community, and when it’s time for people to need your services, they’ll think of you first—because you’ve been there, offering value, and staying top of mind.

Actionable Tip:

Start small but aim big. Building a large email list takes time, but as your subscriber list grows, so does your ability to reach a larger portion of the local population.

4. Exit Strategy: Sell the Newsletter, Not Just the Service

Here’s the kicker: down the line, you could sell this local newsletter as an asset! Imagine if you own 20% of your city’s population in an engaged newsletter. If you decide to exit your business, you can sell the newsletter as a standalone asset to a local news outlet, another business, or a company looking for a highly engaged local audience.

This becomes a true business asset that grows in value as your newsletter’s reach expands.

Actionable Tip:

Think of your local newsletter as something that has long-term value—not just for promoting your business, but as an asset that could increase in worth as your city grows.

Wrap-Up: Build, Engage, and Convert

Starting a local newsletter is a game-changer. You build a community resource that people trust, give them valuable content, and promote your business inside it in a way that doesn’t feel like a hard sell.

The best part? Over time, your list grows, and you’re not just generating leads—you’re building a long-term asset that can eventually be sold or used for even more opportunities.

Ready to Start Your Local Newsletter?

If you’re excited to start building your own local newsletter and need help getting it off the ground, reply to this email with “START” and we’ll help you create a plan to get your newsletter rolling. Let’s make your business the go-to in your city!

Enjoy this newsletter? Forward it to a friend and have them sign up here.

THANK YOU
MEMO CREW💡

Thanks for reading! I hope you’re feeling inspired to start your very own local newsletter. Remember, the goal is to provide value to your community, build trust over time, and subtly promote your business without coming off as too salesy.

Building a local newsletter isn’t just a marketing tool—it’s an asset that grows in value as your city grows. You’ve got the opportunity to be a trusted part of your community, and when the time comes, your business will be top of mind.

Until next time,
Stefano

PS: Ready to start your local newsletter and need a little guidance? Hit reply with “START” and we’ll help you get your first edition up and running. Let’s make your business the go-to in your city!