💡 THE TOP 3 BEGINNER LEAD GEN MISTAKES TO AVOID

GM 💡 This is Lead Memo. We help business owners like you learn how to implement million-dollar lead gen strategies into their businesses.

In Today’s Memo:

• Action Plan: The Top 3 Lead Gen Mistakes To Avoid 💡

• Ad Platform Stock Performance 📈

• How The Top 1% Make Their Money 💰

ACTION PLAN
TOP 3 BEGINNER LEAD GEN MISTAKES TO AVOID💡

Generating leads through paid ads on Facebook and Instagram is a strategic way to grow your business. However, beginners often make critical mistakes that can hinder their success and lead to wasted ad spend. Understanding and avoiding these pitfalls is essential to ensuring your effective and efficient lead generation campaigns.

Here are the top three mistakes to watch out for:

1. Overlooking the Power of Page Names

Many business owners assume they must run ads from their official business page name, but this isn’t always the most effective approach. In fact, you have the flexibility to run ads under a name that better resonates with your target audience. For example, if your business name doesn’t clearly communicate what you offer, consider running ads under a page name that directly aligns with your services. This can make your ads more relatable and appealing, increasing their relevance and effectiveness. By strategically choosing a page name that speaks directly to the needs and interests of your audience, you can improve ad engagement and attract more qualified leads.

2. Neglecting Form Conversion Rates

A common mistake is placing too much emphasis on ad creative while neglecting the conversion rate of your lead form. Even the most compelling ads will fall short if your lead form isn’t optimized for conversions. A high-converting form is crucial to turning clicks into leads. Start by ensuring your form is simple and user-friendly—avoid asking for unnecessary information that could deter potential leads. Additionally, the value proposition for filling out the form should be clear and enticing. Consider offering something of value in exchange for their contact information, such as a free resource or a special offer. Remember, the ultimate goal is to make it as easy as possible for prospects to take the next step.

3. Weak Follow-Up Systems

Capturing a lead is only the beginning. The speed and quality of your follow-up process can significantly impact your ability to convert leads into paying customers.

After a lead opts in, an immediate and robust follow-up strategy is essential. This should include both email and SMS follow-ups, as each channel offers unique advantages. An email can provide detailed information and nurture the relationship, while an SMS can deliver timely reminders and create a sense of urgency. A well-executed follow-up sequence not only keeps your brand top-of-mind but also increases the likelihood of converting leads. The quicker and more effectively you engage with a new lead, the better your chances of turning them into loyal customers.

By avoiding these common mistakes and focusing on these key areas, you’ll be well-positioned to maximize the effectiveness of your lead generation campaigns, ultimately leading to more significant results and a stronger return on your advertising investment.

WHAT I’M WATCHING
HOW THE TOP 1% MAKE THEIR MONEY💰