💡 OLD SCHOOL STYLE, BIG RESULTS

GM 💡 Welcome back to Lead Memo! Today, I want to dive into a marketing strategy that’s often overlooked but can be incredibly effective: flyers. Yes, good old-fashioned paper flyers can still bring in leads when done right. But here’s the key—it’s not just about doing them; it’s about doing them big, doing them consistently, and doing them creatively.

IN TODAY’S MEMO:

• Flyers Done Right 📃

• 3-Step Action Plan 💡

• Useful Tool For Your Business 🛠️

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ACTION PLAN
💡 THE LOCAL LEAD MACHINE

Back in my early days, I learned a hard lesson.

Someone once told me that handing out flyers locally really helped his business. So, I printed out about 200 flyers. Walking around handing them out, putting them on cars for a Nutrishop supplement store I worked at. Since the best Nutrishop in the country was doing it I figured it had to work. After 200 flyers and 20k steps of handing them out we saw no lift in sales. I went back to the guy and said that didn’t work.

His response lit a light bulb “you have to do way more than 200 per day to make it work. Shoot for 500 per day”… I was only doing 200 a month! The moral to the story… the best in the business are doing 10-100x more output than you think you need. I thought 200 flyers a month would work while he was doing 15,000 flyers.

STEP 1️⃣: Do 10x More Than You Think

Most people underestimate the volume it takes to see results. Think about my Nutrishop story—I was handing out 200 flyers a month while the top performers were doing 15,000 flyers. That’s the difference. Flyers are a numbers game.

Here’s what you need to do:

• Print at least 500 flyers to distribute daily.

• Focus on high-traffic areas like malls, local events, and neighborhoods.

• Keep track of your distribution zones to avoid overlap and maximize reach.

📌 Takeaway: Whatever effort you think is enough, multiply it by 10—or even 100. That’s how you win.

STEP 2️⃣: Consistency is King

This isn’t a one-and-done effort. Even 15,000 flyers won’t move the needle if you only do it for one month and stop. Lead generation through flyers is about staying in front of people, over and over again.

• Partner with local businesses to leave stacks of flyers in their locations.

• Attend community events regularly and hand out flyers at every opportunity.

• Incorporate flyers into a weekly routine—500 flyers a day, five days a week.

📌 Hack: Spread out your flyer drops. Hitting the same neighborhood every two weeks builds familiarity and trust. People are more likely to act after seeing your flyer multiple times.

STEP 3️⃣: Be Creative With Your Flyers

A generic flyer isn’t enough. To stand out, your flyer needs a clear call-to-action (CTA) and a compelling reason for people to respond. Here's what works:

• Use QR Codes: Offer something valuable in exchange for their contact info. For example:

  • A fitness center could offer a “Free 6-Pack Guide” with a QR code to download.

  • A roofing company could do a “Win 50% Off Your New Roof” giveaway.

• Highlight Benefits, Not Features: Don’t just say what you sell. Show how it solves a problem.

• Design Matters: Use bold colors, easy-to-read fonts, and high-quality images.

Your Actionable Takeaway

1. Go big—print and distribute at least 500 flyers daily.

2. Stay consistent—commit to a long-term plan for flyer distribution.

3. Get creative—include a strong CTA and offer something valuable to capture leads.

📌 NEED HELP?

Need help designing an effective flyer?

Send me an email with the word “FLYER,” and we can help you design the right flyer that converts!

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THANK YOU
MEMO CREW💡

Flyers can be a lead gen machine for your business. Start small, but think big—because the best results come from scaling up.

Don’t know where to start? Reply to this email and I’ll walk you through the process step-by-step!

Until next time,
Stefano