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- 💡 #1 - THE 24-HR RULE
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GM 💡 Welcome to Lead Memo! If there’s one thing I’ve learned over years of running campaigns, it’s this: speed wins. Leads aren’t just names and emails—they’re people actively looking for solutions. The faster you respond, the more likely you are to turn interest into action. .
Today, I’m sharing my 24-Hour Follow-Up Rule and a simple system to respond in minutes, not days
IN TODAY’S MEMO:
Why Timing Is Everything ⌛️
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ACTION PLAN
💡 24 HR RULE: WHY TIMING IS EVERYTHING!
STEP 1️⃣ – Set Up Instant Alerts
You can’t respond fast if you don’t know when a lead comes in. Set up push notifications for every new form submission, call, or email lead.
Set up push notifications from your CRM or lead form so you know instantly when a new lead arrives.
I run push alerts on my phone and Slack for every local lead—this way, I know the moment someone is interested.
STEP 2️⃣ – Prioritize Your Leads
Not all leads are equal, but every lead deserves a response. Quickly sort based on interest, location, or inquiry type.
Assign a “hot lead” status for anyone showing immediate intent to buy or schedule a service.
Even if your lead flow is small, responding within 15 minutes increases conversion rates dramatically compared to waiting a day.
STEP 3️⃣ – Have A Quick Response System
Draft short, ready-to-go responses for common inquiries. This saves time and ensures you always reply fast.
Example: “Hey [Name], thanks for reaching out! I’d love to help. Are you available to chat today or tomorrow?”
Store templates in your phone or CRM so you can reply in under 2 minutes.
STEP 4️⃣ – Follow Up Multiple Times
Most sales don’t close on the first touch. Schedule at least 2-3 follow-ups within the first 24 hours.
Use automated reminders or CRM tools like HubSpot, Pipedrive, or ActiveCampaign.
Example: I once followed up on a local roofing inquiry three times within 12 hours. The lead scheduled a job that day.
STEP 5️⃣ – Track Response Times and Results
Measure how quickly you respond and which methods close the most leads. Use this data to refine your approach.
Even a few minutes faster can increase conversions by 50% for high-intent local leads.
Keep a simple spreadsheet logging lead time to first response and outcomes—this small habit pays off big.
My Closing Thought
The truth is, leads don’t wait—and neither should you. The faster you respond, the more likely you are to turn interest into action. It’s not just about speed for speed’s sake; it’s about building trust before anyone else even has the chance.
P.S. – Fast-Track Your Lead Generation
Want a proven step-by-step 30-day plan to turn small ad budgets into consistent leads? Grab my 30-Day Lead Challenge ebook. Inside, I’ll show you how to set up ads, offers, and follow-up systems that work on autopilot. If you want access to this shoot me an email [email protected] or reply to this email.
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THANK YOU
MEMO CREW💡
Now it’s time to put this into action. Pick one lead that came in today and follow up within the hour. Notice how quickly the conversation moves when you respond fast.
The more you practice the 24-hour rule, the more it will become second nature—and the more consistent your results will be. Keep building this habit, and you’ll see your local leads turn into loyal customers faster than ever.
Until next time,
Stefano
P.S Next week, I’m diving into how to position yourself as the trusted local provider with simple online + offline tactics that instantly build credibility. You won’t want to miss this one.
P.S.S If you want access to my 30 Day Lead Gen eBook where I show you exactly how to generate leads shoot me an email [email protected] or reply to this email.
