💡 STRUGGLING WITH LEAD GEN?

GM 💡 This is Lead Memo, helping you eliminate risk all 2025!

IN TODAY’S MEMO:

• 💡 Why Your Lead Gen Ads Aren’t Converting

• 🚨 Lead Gen Master Class

USEFUL TOOLS
🤖 JOIN AI REPORT

There’s a reason 400,000 professionals read this daily.

Join The AI Report, trusted by 400,000+ professionals at Google, Microsoft, and OpenAI. Get daily insights, tools, and strategies to master practical AI skills that drive results.

Sign up now for free and work smarter, not harder.

ACTION PLAN
💡 LEADS NOT CONVERTING?

Why Your Lead Gen Ads Aren’t Converting

…(And How to Fix It)

If your lead generation ads aren’t converting the way you expected, don’t worry – you're not alone. Many business owners face this issue, and the good news is, the solution might be simpler than you think. In today’s blog, we’ll break down some common lead generation ad mistakes and provide a clear action plan that will help you optimize your ads for better conversions.

Common Mistakes in Lead Gen Ads

1. Poor Targeting One of the biggest mistakes businesses make is targeting the wrong audience. If your ads aren’t reaching the right people, no matter how well-crafted your offer is, they won’t convert. Targeting too broadly can lead to wasted ad spend and disappointing results.

2. Weak Call-to-Action (CTA) If your CTA is unclear or not compelling enough, people won’t know what action to take. A vague CTA such as “Learn More” or “Click Here” doesn’t motivate users to act. To get better results, your CTA should speak directly to the value your lead will receive.

3. Unattractive Offer or Incentive Offering something of value is key to any successful lead gen campaign. If your offer is generic or lacks appeal, your audience may scroll past it. Your lead magnet needs to solve a real problem or offer something that gets attention.

4. Lack of Social Proof or Trust People are naturally cautious about providing their personal information. If your ad doesn’t convey trust or show that others have benefited from your offer, it’s easy for potential leads to ignore it. Social proof, testimonials, and guarantees can go a long way in boosting conversions.

5. Not Testing Your Ads Not testing your ads can be a huge mistake. Without testing, you won’t know what works and what doesn’t. Running A/B tests to try different headlines, CTAs, or images can give you the data you need to optimize your ads and increase conversions.

Action Plan: How to Fix Your Lead Gen Ads and Boost Conversions

Now that you understand some of the common issues with lead gen ads, let’s dive into an action plan that will help you improve your ad performance.

Step 1: Refine Your Targeting

Take a closer look at your audience targeting. If you’re targeting too broadly, narrow it down. You want to focus on your ideal customer—people who will actually benefit from your offer. Use audience insights and data from past campaigns to help define your target demographic. If you’re unsure where to start, create detailed buyer personas based on your most successful customers.

Action Item: Spend 10-15 minutes analyzing your current targeting strategy. If it’s too broad, refine your audience by location, age, interests, or behaviors. Test different audience segments to find what works best.

🚨REMEMBER THIS: The algorithm’s job is to find the people you want to reach. If you're getting leads but they’re not converting, it’s not the algorithm’s fault—it doesn’t know the leads aren’t working for you. You have to help guide it. Consider adding disqualifying questions so that only the right people can submit a lead. Once you fine-tune this, your ads will be directed to the right audience, and you'll start seeing your conversions skyrocket.

Step 2: Create a Strong CTA

Your CTA should be clear, compelling, and direct. Instead of generic phrases like “Click Here,” try something that conveys a sense of urgency or highlights the value of taking action. For example, “Get Your Free Consultation Now” or “Claim Your Discount Before It’s Gone” motivates the reader to act now.

Action Item: Review your current ad’s CTA. Rewrite it to make it action-driven, using words like “Get,” “Claim,” “Start,” or “Unlock.” Be specific about the benefit of taking action.

Step 3: Offer Something Valuable

Your lead magnet should solve a specific problem your target audience is facing. If you’re offering a free e-book or guide, make sure it addresses a pain point that resonates with your audience. If you offer a discount, ensure it’s a substantial enough value to entice someone to give up their information.

Action Item: Evaluate your current lead magnet. Does it provide real value to your audience? If not, consider offering something more targeted, like a free trial, checklist, or webinar that addresses their specific needs.

Step 4: Add Social Proof

Incorporate testimonials, reviews, or trust badges into your ad copy or landing page. Social proof helps reduce uncertainty and builds trust with your audience. Showing that others have benefitted from your offer reassures new leads that they are making the right decision.

Action Item: Look at your landing page or ad copy—does it include testimonials or any form of social proof? If not, add a quote from a happy customer or display ratings that highlight the value of your offer.

Step 5: Test, Test, Test

Finally, always be testing. A/B testing different headlines, CTAs, images, and audience segments will help you learn what works and what doesn’t. Even small changes, like altering a headline or changing the color of a CTA button, can lead to higher conversion rates.

Action Item: Start running A/B tests for one of your ads. Try testing different headlines or changing one element at a time. Track which variation leads to higher conversions.