💡START YOUR CITY'S FIRST NEWSLETTER

GM 💡 Last week I was talking with a local roofer who told me he spent nearly $3,000 last month on ads — and couldn’t even tell me what it got him.

I asked him, “What happens when you stop running ads?”
He said, “Nothing. The phone stops ringing.”

That’s the problem with most local marketing.
You rent attention instead of owning it.

But what if there was a way to own your audience, stay top of mind every week, and even make extra income while promoting your business — without spending a dollar on ads?

That’s what happens when you build a local newsletter.

IN TODAY’S MEMO:

• Start a Local Newsletter 🗞

• AI Tool For Your Business 🛠️

• Want help? 💡

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ACTION PLAN
💡 Why Every Local Business Needs a Local Newsletter (And How It Can Pay You Back Every Week)

Most local businesses spend their marketing dollars on things that disappear — flyers, Facebook ads, mailers, billboards. You put the money out, someone sees it once, and then it’s gone. The moment you stop paying, you stop being seen.

But what if you could build something that lasts?

Something that puts your business in front of your entire community every week — for free — and even pays you back while doing it?

That’s the power of a local newsletter.

Why a Local Newsletter Changes Everything

If you’re a small business in a smaller city or town — or any city with 20,000 to 100,000 people — you have something most big businesses don’t: a defined audience.

You don’t need the world. You just need your city.

A local newsletter is your direct line to them — the people who actually buy from you, live near you, and talk about your business.

It’s not just a sales email. It’s a way to become part of the local conversation.
You can include:

• Quick local news or feel-good stories

• Upcoming events

• Weather and local updates

• Spotlights on other small businesses or community wins

• …and of course, your own business updates — naturally mixed in.

Every time someone opens your newsletter to check what’s going on in their town, they see your business.

You’re not interrupting them; you’re adding value.

And that changes everything.

The Smartest Form of Marketing You’ll Ever Own

When you send out a flyer, you pay once for one impression.
When you run an ad, you pay every time you want to be seen.
When you build a local newsletter, you pay once to start — and then you own it forever.

You’re not at the mercy of algorithms or ad budgets.
You’re building an audience you can talk to anytime you want.

Better yet — once your newsletter grows, you can start making money from it.

Imagine having 3,000–5,000, or 20,000 locals subscribed and selling small ad spots to restaurants, barbershops, or coffee shops for $100–$200 a week.

That’s $500–$1,000 a week in extra income, while your own business gets promoted in every issue for free.

Why This Works So Well

When people get an email from “YOUR CITY Scoop” or “YOUR TOWN Today,” they open it because it’s about their city — not a sales pitch.

They read about new businesses, local wins, or what’s happening this weekend.

And right there, your business sits in the mix — as part of the community story.

That builds trust, consistency, and recognition.
You’re not just the roofer, realtor, or dental office in town.
You’re the one that helps keep the city connected.

The Bottom Line

If you’re going to spend money on marketing, why spend it on things that disappear?
Instead, build something you own.

A local newsletter isn’t just a lead machine — it’s an asset.

One that grows in value, makes you money, and keeps your business top of mind in your community forever.

👉 Want help building your local Newsletter? Reply to this email with the word “NEWSLETTER.”

Enjoy this newsletter? Forward it to a friend and have them sign up here.

THANK YOU
MEMO CREW💡

Until next time,
Stefano

P.S If you want help getting your local newsletter set up — from the name and design to the first issue and growth strategy — I can help.

We’ve done this ourselves with Lead Memo and know exactly what works.

We’ll set up the entire system for you, show you how to make $500–$1,000 a week, and help you own your city’s inbox.

Just reply to this email with the word “NEWSLETTER.”