💡 SMALL TWEAKS, BIG RETURNS

GM 💡 It's Friday, and we're fueling your business with lead-gen energy that powers you through to the weekend. Let's make today's success story one for the books! 📚💡

In Today’s Memo:

• Wins & Losses: Power of Small Tweaks 💡

• Small Business Has Changed 📉

• Sales Objection? Use This 🔑

ACTION PLAN
The Power of Small Tweaks 💡

Maximizing Conversions: The Power of Small Tweaks and Strategic Tracking

In this week's Lead Memo, I'm excited to share some valuable insights from both wins and losses that can help local business owners optimize their lead generation strategies.

First, let's talk about a significant win – the power of small tweaks. While focusing on growing our newsletter subscribers, I realized that instead of solely chasing more traffic, I needed to prioritize converting the existing traffic more effectively.

This shift in perspective led me to explore ways to optimize our opt-in page, resulting in a notable increase in conversions. It's a reminder that sometimes, the most significant returns come from refining what we already have rather than constantly seeking new solutions.

On the flip side, we encountered a loss that highlighted the importance of strategic tracking. Over three weeks, we neglected to dial in the numbers regarding our traffic and opt-in conversions. This oversight meant valuable time lost and a lack of accurate data to guide our marketing efforts. To remedy this, we implemented UTM tagging, a crucial step in ensuring precise tracking of online marketing campaigns. This experience serves as a reminder to all marketers, regardless of experience level, to prioritize setting up tracking systems correctly from the outset to avoid costly mistakes down the line.

The key takeaway from this week's wins and losses is clear: success in lead generation often lies in the details. Local business owners can unlock significant growth opportunities without necessarily increasing their marketing spend by optimizing existing resources and implementing robust tracking mechanisms. Remember, it's not always about doing more but doing what you do more effectively.

Stay tuned for more valuable insights and strategies in next week's Lead Memo. In the meantime, feel free to reach out with any questions or share your own experiences. Let's continue to grow and succeed together!

TRENDING X
Small Business Has Changed 📉

If you've ever felt the itch to dive into the world of small business ownership or in the small business world, this tweet is for you. Owning a small business today is a whole different ball game compared to what it was like decades ago. But fear not, because there's a treasure trove of wisdom waiting for you in this must-read thread.

The thread dives deep into the modern realities of small business ownership, offering valuable insights and actionable advice that every entrepreneur should take to heart. From navigating the digital landscape to adapting to changing consumer behaviors, these tweets cover it all.

Tweet 2 in the thread, Age of US business owners! Interesting to see and you can see opportunity in both the acquisition and the marketing. As these businesses start to transition it’s time to double down on marketing to become the new go-to business in your industry in your local market.

So, whether you're a seasoned business owner or dreaming of starting your own venture, take a moment to check out this thread. Trust me, it's worth your time.📚✨

CEO MOTIVATION
Sales Objection? Use This 🔑

Sales objections can knock even the slickest salesperson off their feet, but hey, that's where the real fun begins.

"I have to think about it." the most common sales objection

Acknowledge their hesitation, but then hit 'em with the one-two punch – remind them that maybe, just maybe, they haven't got all the info they need to make a decision.

Watch this video and arm yourself with the tools to overcome objections like a true champ. Don't let hesitation stand in your way – it's time to close the deal and make it rain.

Click here to watch the video and join the ranks of sales legends. Let's show 'em how it's done! 🚀🔥

Watch The Full Video With Andy Elliot