💡 OPTIMIZE META ADS IN 10 MINS A DAY

GM 💡 This is Lead Memo, sending some Monday Lead Gen strategy your way.

IN TODAY’S MEMO:

• ACTION PLAN: Optimize your ads in 10 mins a day

• Ad Platform Stock Performance 📈

• Marketing News 📰

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ACTION PLAN
Optimize Your Meta Ads in 10 Minutes a Day 🤖

Running Meta ads (Facebook and Instagram) for your local business doesn’t have to be a time-sucking chore. In fact, with just 10 minutes a day, you can keep your campaigns running smoothly and steadily drive quality leads to your business.

Here’s a quick daily checklist to ensure your Meta ads are working efficiently and converting well. Let’s dive in!

1. Check Your Key Metrics (3 Minutes)

Start each day by looking at the numbers that matter most:

• CPC (Cost Per Click): Are you paying too much for each click? A high CPC might mean your audience is too narrow or your ad isn’t engaging enough.

• CTR (Click-Through Rate): This measures how well your ad is grabbing attention. Anything under 1% might need tweaking.

• Relevance Score/Quality Ranking: This tells you how Meta rates your ad’s quality. A low score? Time to rethink your creative or targeting.

Pro Tip: Add these metrics to a simple Google Sheet to track trends over time. A sudden spike or drop is a signal to investigate further.

2. Analyze and Tweak Your Creative (4 Minutes)

Ad fatigue is real—especially on Meta.

• Look for signs of fatigue: If your CTR is dropping or CPC is climbing, your audience may be tired of seeing the same ad.

• Have backup creatives ready: Rotate new images, videos, or copy to keep your audience engaged.

• Use audience-specific visuals: Make sure your creative speaks directly to your local market. A simple adjustment like mentioning your city in the ad copy can increase engagement.

Pro Tip: Test two versions of your creative with A/B testing to see which one performs better over time.

3. Adjust Your Budget and Targeting (3 Minutes)

Ensure your ad spend is being used wisely:

• Reallocate your budget: Is one ad set outperforming the others? Shift more budget toward the winner.

• Refine your targeting: Use Meta’s insights to adjust your audience. Consider excluding audiences that have already converted.

• Keep your targeting broad: Trust Meta’s algorithm to find the right people—especially with recent targeting updates.

Pro Tip: Don’t make major changes too frequently. Give the algorithm time to adjust and optimize.

By dedicating just 10 minutes a day to your Meta ads, you’ll not only save time but also stay ahead of issues that could derail your campaigns. This small daily commitment keeps your ad machine humming and ensures you’re consistently generating leads.

MARKETING NEWS
STAY INFORMED 📰