💡 FROM 0 TO 15 SALES PER DAY

GM 💡 This is Lead Memo, your business buddy who's here to spill the tea on lead generation secrets. Get ready for a sip of success! ☕🚀

In Today’s Memo:

• Action Plan – From Concept to Clicks 📹

• Learn From Mr. Beast 💬

• 7 Simple Steps 🪜

• $100M Leads 📘

ACTION PLAN
From Concept to Clicks: Crafting Your First Ad Video Like a Pro 📹

When it comes to creating your first ad video, the task might seem daunting, but fear not—it doesn't have to be a complex endeavor. Whether you're camera-shy or just starting out, the key is to keep it simple, engaging, and under 60 seconds.

Conceptualizing Your Ad Video:

Consider exploring TikTok's ad library, a treasure trove of creative concepts. Filter by industry and ad objective to find inspiration tailored to your brand. This strategic approach can help shape an effective video concept that resonates with your audience.

Shooting the Video:

No need for a professional camera crew; your smartphone will do the trick. Ensure you hold your phone horizontally if you're aiming for a reel or TikTok-style video.

Editing the Footage:

Apps like CapCut or hiring an editor for a reasonable fee (less than $100) can help transform your raw footage into a polished and engaging ad.

Attention-Grabbing Opening:

The initial three seconds are crucial. Craft an attention-grabbing start that encourages viewers to stick around.

Informative Middle:

The middle section should deliver key information about your product or service. Keep it concise and compelling.

Closing with a Strong Call-to-Action (CTA):

Wrap up your video with a clear and compelling CTA. This CTA should be filling out a form to collect the user’s information.

Remember, the devil is in the details. As a marketer, focusing on the small but essential elements of your ad video can make a significant impact. Pay attention to lighting, sound, and visual appeal. If you're featuring yourself, exude confidence and authenticity.

Finally, don't underestimate the power of a well-crafted video. In the realm of digital marketing, video content often outperforms other types of media. So, grab your phone, think creatively, and start filming your way to a compelling ad that resonates with your local audience.

TRENDING X
Learn From Mr. Beast. Going From 0 to 15 Sales Per Day 💸

Why Small Things Make a Big Difference in Business

Running a business is like orchestrating a complex symphony; every element needs to be in harmony for the perfect performance. As a seasoned marketer who has seen businesses of all sizes, I can attest that while the spotlight often shines on the big initiatives, it's the small details that truly shape your success. This is especially crucial for small business owners who might overlook the impact of seemingly minor aspects.

Let's dive into a lesson from MrBeast, the entrepreneurial powerhouse behind Feastables Bar, a billion-dollar chocolate venture. In a recent tweet thread, he shared insights from his hands-on experience visiting stores to ensure his product was on the shelves. What stood out wasn't just his dedication but the profound lesson embedded in his journey.

Imagine having a beautifully designed storefront, a killer marketing strategy, and widespread exposure. Everything seems perfect, right? Now, consider this: your potential customers walk in, eager to buy, but the shelves are empty. The service they seek is unavailable. MrBeast's experience echoes a universal truth for small business owners – you can do everything right, but if your product or service isn't accessible to your customers, you won't make a sale.

Let's take an example. Picture a local bakery with a fantastic online presence, a robust social media strategy, and excellent customer reviews. However, due to a glitch, their online ordering system malfunctions, and customers are unable to place orders. Despite all the positive aspects, this small detail becomes a roadblock to potential sales.

The takeaway here is clear: details matter. Don't get so caught up in the grand gestures that you neglect the small things. The shiny exterior can only carry you so far if the engine isn't running smoothly.

As a call to action, I encourage you to take a closer look inside your business. Examine your processes, customer touchpoints, and the overall customer journey. Are there potential pitfalls lurking in the details? By identifying and addressing these, you can enhance the customer experience and set the stage for long-term success.

Remember, greatness often lies in the details. Listen to your customers, attend to the seemingly insignificant aspects, and watch how these small adjustments lead to significant improvements in your business.

CEO MOTIVATION
7 Simple Steps 🪜

Embark on a transformative journey towards achieving your goals with the profound insights shared by Brian Tracy in his 7 simple steps. In this enlightening discourse, Brian Tracy unveils a strategic roadmap that empowers you to transcend obstacles and manifest your aspirations. Through decades of experience, Tracy distills wisdom into actionable steps, offering a blueprint for personal and professional triumph. These invaluable principles guide you through clarity of purpose, effective planning, and unwavering perseverance. Embrace the transformative power of these time-tested steps and witness the positive impact on your life. Brian Tracy's 7 simple steps are not just a formula; they are a philosophy for success. 🚀💡

Watch The Full Video

KNOWLEDGE CENTER
What I’m Reading 📘

Dive into "$100M Leads," a game-changing book that unveils playbooks leading to unprecedented business success. Authored by a former gym owner turned entrepreneur overseeing a $200 million portfolio, the book addresses a common business woe: leads. Discover the proven strategies behind generating 20,000+ daily leads across 16 industries.

Why I like this book:

Currently, we're generating a staggering 40,000+ leads each month, and the insights from this book align seamlessly with our approach. As someone deeply invested in optimizing lead generation (we spend millions monthly), I find assurance in resources that resonate with our strategies. This book is not about selling; it's about sharing proven playbooks. It mirrors our commitment to sharing knowledge, sparing you the financial gamble of trial and error.

KNOW THE TERMS
Marketing Cheat Sheet 📓

Embarking on the marketing journey is crucial for your business, yet it can feel like deciphering a complex code filled with intricate jargon and sophisticated strategies. Internet marketing, in particular, may appear overwhelming, especially for those not well-versed in its language. To simplify your path, we've outlined six essential digital marketing acronyms. Our goal is to demystify the landscape and improve your understanding, making the journey more accessible and comprehensible.