💡 TURNING LEADS INTO DEALS!

GM 💡 Welcome to another Lead Memo. If you’ve ever struggled to consistently bring in qualified leads, let me tell you—building and nurturing a strong email list is like having a direct line to your ideal customers. Early in my career, I focused on flashy ads and viral campaigns, but the real magic happened when I started building relationships through my email database.

IN TODAY’S MEMO:

• 💡 Building With Intent

• 💡 How To Provide The Most Value

• 🎧 Lead Memo Pro – Audio Action Plan

• 🔓 ACCESS: Training, Courses & Workshops

USEFUL TOOLS
GET THE MOST OUT OF AI

If you haven’t learned a little about AI, I recommend doing so. You don’t have to become a master, but if you are in the loop, it will help you in business tenfold. Trust me and check out my friends at The Rundown AI.

Learn how to make AI work for you

AI won’t take your job, but a person using AI might. That’s why 1,000,000+ professionals read The Rundown AI – the free newsletter that keeps you updated on the latest AI news and teaches you how to use it in just 5 minutes a day.

Sign up to start learning.

ACTION PLAN
💡 TURNING LEADS INTO DEALS

A solid email list can be your most valuable asset. Not just for getting leads, but for converting them into loyal customers. The secret? Treat your list like gold. Today, I’ll share how you can build and nurture an email list that consistently delivers results.

STEP 1: Build Your List With Intent

Growing an email list is more than just collecting names and emails—it’s about attracting the right people who are interested in your business. To do this, you need a compelling lead magnet. This could be a free guide, a webinar, or an exclusive discount—something valuable enough to make someone willingly share their email.

Pro Tip: Offer a lead magnet that solves a specific problem for your audience. For example, a fitness coach might offer a "7-Day Meal Plan for Weight Loss" as a free download.

Hack: Use a simple landing page with minimal distractions to collect email addresses.

STEP 2: Nurture With Value-Driven Emails

Once someone joins your list, your job is to build trust. You do this by consistently providing value. Think of your emails as a way to help, educate, or entertain—not just sell. Share tips, case studies, or behind-the-scenes insights. One of the best-performing sequences I’ve ever written was for a client in the home services industry. By simply adding a three-step email series, their lead conversion rate increased by 25% in two months.

Pro Tip: Use a mix of educational and personal stories in your emails. It keeps your audience engaged while showcasing your expertise.

Hack: Automate a welcome email sequence that introduces new subscribers to your brand. For example, a three-email sequence might include:

• A warm welcome with your backstory.

• A valuable tip or resource related to their interest.

• An invitation to connect on social media, or to set up a call.

STEP 3: Track, Optimize, Repeat

Your email list isn’t static—it’s a living, breathing asset that needs regular care. Monitor your open rates, click-through rates, and unsubscribe rates. This data will help you understand what resonates with your audience and what doesn’t.

Pro Tip: Test different subject lines, email lengths, and call-to-action placements to see what drives the most engagement.

Hack: Segment your list based on behavior. For instance, if someone clicks on a link about Facebook ads, tag them as "interested in FB ads" and send them related content. This personalization can significantly boost engagement.

Example: I once segmented my list into “new subscribers” and “long-term readers.” By tailoring my emails to each group’s needs, my click-through rates jumped by 15% almost overnight.

Your Actionable Takeaway

1. Create Lead Magnets that attract your ideal audience.

2. Build trust with consistent, value-driven content. 

3. Use data to optimize and personalize your email strategy.

UPGRADE TO PRO
💡 LEARN MY TRICKS

What if you had the tools and strategies to turn lead generation into a predictable, repeatable system? That’s exactly what Lead Memo Pro delivers.

As a Pro Subscriber, you’ll unlock:

• 🎧 Audio Newsletters: Exclusive audio training on the day's Action Plan, breaking down exactly how to execute it.

• 🔒 Exclusive Content: Advanced insights and action plans not included in the standard newsletter.

• 🖥️ Live Workshops: Interactive deep dives into expert strategies to maximize your results.

• ✅ The Lead Gen ATM Vault: A treasure trove of proven frameworks, templates, and resources to generate leads whenever you need them.

This is your chance to fast-track your lead gen success with strategies and resources you won’t find anywhere else. If you’re serious about growing your business, Lead Memo Pro is the advantage you’ve been looking for.

Let’s get started—your next breakthrough is waiting.

THANK YOU
MEMO CREW💡

Your email list is more than just a collection of contacts—it’s your ticket to sustainable, scalable lead generation. Treat it like the treasure it is, and it will reward you tenfold.

See you in the next one,

Stefano

Become a paying subscriber to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In.

Upgrade Access & Get:

• • Subscriber-only posts and full archive
• • Free access to Lead Gen & Paid Ad Workshops ($1,000+ value!)
• • Instant access to our entire Lead Gen ATM Vault ($5,000+ value!)