💡 LEAD GEN ATM

GM 💡 This is Lead Memo, hitting your inbox this Saturday morning with some marketing gems 💎

2025 Prediction: A Surge of Self-Serve CTV Buyers

Roku predicts that 2025 will be a breakthrough year for self-serve CTV advertising. Roku Ads Manager makes it easy to integrate CTV into your 2025 marketing mix. Easily segment your target audience, optimize campaigns in real-time, and drive conversions with interactive ad formats and shoppable ads with a Shopify integration. Roku Ads Manager makes CTV advertising accessible and impactful for businesses of any size.

Discover CTV performance on Roku

IN TODAY’S MEMO:

• ACTION PLAN: Lead Gen ATM 🏧 (For Local Businesses Only)

• Ad Platform Stock Performance 📈

ACTION PLAN
Lead Gen ATM 🏧 (For Local Businesses ONLY)

Lead Gen ATM: A Proven System for Local Businesses

For local businesses, generating leads efficiently is essential. With the right approach, you can create a steady stream of potential customers without breaking the bank. The "Lead Gen ATM" is a simple yet powerful system designed to help local businesses maximize their lead generation efforts using Meta ads. Below, I’ll walk you through a step-by-step action plan with three tricks that can turn your lead gen efforts into an automatic machine.

1. Create a Local Offer Based on Your Service

The first step in the Lead Gen ATM system is to develop a compelling local offer. This isn’t just about discounts or deals—your offer should resonate with the specific needs and concerns of your local audience. The trick here is to make your offer highly relevant and time-sensitive, giving your audience a reason to act now.

Example: Suppose you own a roofing company in Syracuse, NY. You could create an offer targeting homeowners, such as the "NEW ROOF PROGRAM." Your offer could be framed like this: “ATTN Syracuse Homeowners: NEW ROOF PROGRAM is helping homeowners like you get a new roof for little to no out-of-pocket cost. See if your home qualifies in 3 simple clicks.”

This offer not only addresses a specific need but also introduces a sense of urgency, making it more likely that potential customers will respond.

2. Create a Facebook Page That Relates to the Service

The next trick is to create a Facebook page specifically for the offer, not your business. This page should be hyper-focused on the service you’re promoting, allowing you to build a dedicated audience that is interested in that specific service.

Why not use your company’s main page? Because a service-specific page lets you target and communicate with a niche audience more effectively, without diluting your messaging.

Example: For the roofing company, you’d create a page called "New Roof Program" instead of using your company name. This page will focus solely on promoting the new roof offer, featuring testimonials, before-and-after photos, and other content that speaks directly to the needs of your target audience.

3. Run Meta Ads Targeted to Your Local Area

Finally, the third trick in the Lead Gen ATM system is running hyper-targeted ads. This step is where the magic happens, as it ensures your message reaches the right people at the right time.

When setting up your Meta ads, focus on the specific demographics and location of your ideal customers. Use geo-targeting to narrow down your audience to your local area, and refine your targeting by selecting age groups, interests, and behaviors that align with your service.

Example: For the roofing company, you’d run ads targeting men and women aged 35+ living in the Syracuse area. By focusing on this demographic, you ensure that your ads reach homeowners who are most likely to need your roofing services. Your ad copy would mirror the language of your offer, making it clear that there’s a limited-time opportunity for homeowners to get a new roof with little to no out-of-pocket cost.

By following these three tricks, you can create a Lead Gen ATM that consistently delivers high-quality local leads with minimal ad spend. The key is to focus on a specific service, build a targeted Facebook page, and run highly localized ads. With this system in place, your business can efficiently convert clicks into paying customers, all while keeping your marketing budget in check.