💡 KEEP IT SIMPLE – 5.23x Return

GM 💡 This is Lead Memo, the top Lead Gen Newsletter that helps you turn clicks into customers.

IN TODAY’S MEMO:

• ACTION PLAN: Keep It Simple 💽

• Ad Platform Stock Performance 📈

ACTION PLAN
KEEPING IT SIMPLE WORKS! 💽

Today’s action plan centers around a golden rule I’ve been reminded of repeatedly, even as I invest heavily in staying ahead of marketing trends: Keeping it simple works. And I’m not alone in realizing this. In my mastermind group—a group I joined for $25k to gain access to some of the brightest minds and insights in the industry—a similar sentiment echoed in a recent call.

Let me share a story from that call: a friend spoke about his experience with a top advisor who scaled his company to over $100M. My friend, ready to drive growth, was running through a list of strategies, optimizations, and complex tactics he was testing to push his business to the next level. His advisor’s response was blunt and eye-opening: “You’re doing 100x more than I ever did.” That one statement hit hard.

In that moment, I realized it’s easy to fall into the trap of thinking more is better. We see others succeeding, and our first thought is, I can outsmart them, I can do more. But as much as we want to innovate, sometimes the simplest approaches produce the biggest results. It’s the difference between a straightforward formula like 1 + 1 = 2 and trying to achieve the same result with an overly complex equation.

Keeping it Simple in Action: A Case Study

Now that you’re familiar with the philosophy behind simplicity, here’s how it played out in a recent campaign I ran.

Objective: Drive customers directly to a call for a high-ticket $1k+ service.

Instead of taking prospects through the usual complex funnel—where we’d collect leads, nurture them, qualify them, and finally get them on a call—we decided to test an ultra-simple approach. We set up Facebook ads that bypassed all the interim steps and led straight to a calendar booking page. The idea was simple: let’s cut out the back-and-forth and filter directly to the most serious leads by asking them to book a call themselves.

The Results

The results spoke for themselves:

• 8 bookings

• 4 sales calls (50% show-up rate)

• 3 closed sales (75% close rate)

• Campaign ROI: 5.23x

We anticipated that a simpler approach would result in fewer leads overall, but with higher quality. What we didn’t expect was just how effective this streamlined process would be. By taking out all the complicated steps, we attracted the exact audience ready to take action, and our ROI reflected that.

Why Simple Works (And How to Apply It)

So why does simplicity work so well in lead generation? Here’s the breakdown:

1. Focuses on Quality, Not Quantity
   Instead of capturing every possible lead and filtering through them, a direct approach attracts prospects who are genuinely interested in your offer. When you’re dealing with high-ticket offers, it’s better to speak to a smaller group of highly qualified leads than to cast a wide net and spend time qualifying.

2. Reduces Cognitive Load
   Every additional step you add to your funnel creates more work for you—and more decisions for the customer. The simpler the process, the fewer the distractions and the lower the chance of drop-offs. By skipping the fluff and leading prospects directly to what they need to do next, we make it easy for them to engage and convert.

3. Conserves Resources
   More steps mean more ad sets, more content, and more touchpoints to track. A simplified campaign structure is easier to manage, analyze, and optimize, saving time and resources.

How to Create Your Own “Simple” Campaign

To help you get started, here’s a straightforward campaign structure inspired by the example above. This is your 1 + 1 = 2 approach for lead generation.

1. Define Your Core Offer:
   What is the ultimate value you’re offering? Focus on one clear, specific offer that speaks directly to your target audience’s needs. In this case, we targeted a high-ticket $1k+ offer, ideal for qualified leads with serious interest.

2. Set Up Direct Conversion Ads:
   Create a Facebook or Instagram ad campaign where the objective is to drive users to a single call-to-action (CTA) page—in our case, a calendar booking page. Skip the traditional lead capture and qualification steps to streamline the path to action. Use straightforward ad copy and visuals that highlight the offer and invite users to book a call.

3. Analyze and Optimize:
   Use this stripped-down approach as your base. Once you’ve gathered initial data, monitor key metrics like booking rates, call attendance, and close rates. Rather than tweaking many parts of a complex funnel, you’ll have a focused view on what’s working—and where you might test small adjustments.

The Bottom Line: Keep It Simple, Keep It Effective

This journey reminded me that it’s not about how many steps you add or how clever you get with the details; it’s about what brings results. In the pursuit of shiny tactics and cutting-edge strategies, don’t overlook the power of simplicity. By refining your campaigns to their essential components, you focus on what truly matters—getting leads who are ready to act.

For those of you here at Lead Memo, you’re in a special position. These insights, often reserved for high-paying clients or expensive mastermind groups, are here for you for free. My goal is to give you actionable strategies that work, so you don’t have to waste time, money, and resources.