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- 💡 HOW TO DESIGN A LEAD FORM THAT CONVERTS
💡 HOW TO DESIGN A LEAD FORM THAT CONVERTS
Lead Gen Form, Reddit New Lead Ads, Apple News Ads
Stefano Iodice
July 28, 2024
In partnership with
GM 💡 This is Lead Memo, your go-to lead gen source for businesses that want to skip the trial-and-error 💡
In Today’s Memo:
Action Plan: How to Design a Lead Gen Form That Converts 💡
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ACTION PLAN
Lead Gen Forms That Convert 💡
Most lead gen forms fail.
Their design, user experience, and call-to-action (CTA) are ineffective.
Here’s how to design a simple and effective lead gen form that converts — without needing a designer or coding skills.
Why Design is Important
If you’re unsure about the importance of design, consider this:
- Design helps you stand out and look professional, boosting trust with potential leads.
- Great design makes your form easy to complete, increasing submission rates. (That’s why we love on-platform forms, but we will get into that shortly)
- Design ensures your form grabs attention amidst poorly designed forms.
Now, let’s improve your lead gen form.
Starting with mistakes to avoid…
Avoid These Mistakes
Most lead gen forms fail for 4 reasons:
1) Form is Too Long or Complicated.
People won’t complete the form if you ask for too much information.
Keep it simple. Ask only for essential information. A name and email address are often enough to start.
2) Weak or Unclear Call-to-Action (CTA).
Your CTA should be compelling and clear.
Instead of “Submit,” try “Get My Free Guide” or “Start My Free Trial.” This tells users exactly what they’ll get. Some on-platform forms won’t let you do this, but that’s ok.
3) No Value Proposition.
People need a reason to fill out your form.
Clearly state the benefit of signing up. Offer a free resource, discount, or exclusive content.
4) Poor Mobile Experience.
Ensure your form is mobile-friendly.
A significant portion of users will access your form on their mobile devices. If it’s hard to fill out on a phone, you’ll lose leads.
Best Practices for Designing Lead Gen Forms
When you can use on-platform forms like meta / Facebook forms, then use them! You will see better results, cheaper ad costs, and a better overall experience.
Follow these best practices to create a high-converting lead gen form:
1) Keep It Simple.
Limit the number of fields. The fewer fields, the higher the conversion rate.
2) Compelling CTA.
Make your CTA button stand out with contrasting colors. Use action-oriented language.
3) Offer Value.
Provide a clear and compelling reason to fill out the form. Highlight the benefits prominently.
4) Optimize for Mobile.
Ensure your form looks great and is easy to use on all devices. Test it on multiple devices to be sure.
5) Use Visual Cues.
Guide users through the form with clear headings, bullet points, and a logical flow. Visual cues help improve user experience.
Examples of Effective Lead Gen Forms
Here are some examples of effective lead gen forms to inspire you:
1) Meta (Facebook)
Meta offers on-platform forms that are designed to convert. After testing millions of clicks, Meta knows precisely what works and what doesn’t when creating a lead form. Use what they give you!
2) HubSpot
HubSpot offers free resources like eBooks and templates. Their forms are short and their CTAs are clear, highlighting the value of what users will receive.
Lead Gen Form Design Checklist
Here’s a checklist to ensure your lead gen form is optimized for conversions:
1) Clear Value Proposition
Ensure your form clearly states what users will get and why it’s valuable.
2) Minimal Fields
Limit the number of fields to essential information only.
3) Strong CTA
Use a compelling and clear call to action.
4) Mobile Optimization
Ensure your form is mobile-friendly.
5) Visual Cues
Use headings, bullet points, and a logical flow to guide users.
6) Test and Iterate
Regularly test different form designs and CTAs to see what works best. Use A/B testing to find the highest-converting combinations.
You can create lead gen forms that convert visitors into leads by avoiding common mistakes and following these best practices. Implement these strategies and watch your lead generation efforts improve.
Conclusion
Transform your lead gen forms and watch your conversions soar. Stay tuned for more actionable tips and insights in our next issue.
THANK YOU
Memo Crew💡
Happy Sunday! Take these action plans and use them inside your own business. Learn from our wins and losses weekly. Shoot me an email at [email protected].
Stefano