💡 HOW ONE SIMPLE QUESTION COULD UNLOCK A GOLD MINE

GM 💡 Welcome to the latest Memo! I recently had a service done at my house, and it made me realize something that most business owners are missing out on. After the job was done, the technician was great—everything was fixed—but here’s the kicker: he didn’t ask for anything.

He didn’t ask for a review. He didn’t ask if I owned other properties. He didn’t ask if I knew anyone who might need his services. And most importantly, he didn’t ask if he could put a yard sign in my front yard.

That got me thinking. If he had asked, he wouldn’t need to spend nearly as much on marketing. You have a gold mine right in front of you with your existing clients and services—if only you asked.

IN TODAY’S MEMO:

• The Ask Method 💡

• Unlock a Gold Mine 💰

• Useful Tool For Your Business 🛠️

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💡 THE ASK METHOD: How One Simple Question Could Unlock a Gold Mine for Your Service-Based Business

I recently had an AC unit serviced at my house, and the experience got me thinking. The service was great—my AC was fixed quickly, the technician was professional, and everything went smoothly. But then I realized something: this technician didn’t ask me for anything. No request for a review. No question about whether I owned other properties. No mention of a yard sign or asking for referrals from neighbors.

It’s crazy to think about, but here’s the truth: If businesses simply asked, they wouldn’t need to spend as much on marketing. Most business owners overlook this powerful tool because they assume that providing great service is enough. And while it’s critical to deliver excellent service, it’s equally important to ask for more—to ask for those things that will drive more business, referrals, and opportunities.

THE ASK METHOD: What It Is and Why It Works

The Ask Method is simple: Ask for the things that can help your business grow—things that you may be missing out on just by not asking. Most service-based business owners miss these opportunities, even though they’re standing right in front of them. You’re already in the homes and businesses of your ideal customers, so why not leverage those moments to get more out of the job you’re already doing?

THE STORY: Realizing the Missed Opportunities

It all clicked for me when the technician finished servicing my AC unit. I was ready to pay, and everything was great, but the technician didn’t ask me for anything beyond the service. He didn’t ask for a review on Google or Yelp. He didn’t ask if I owned other properties that might need service. He didn’t ask about the commercial properties I own or if any of my neighbors could benefit from his services. He didn’t even mention the possibility of putting a yard sign in my front yard to promote his business to others in my neighborhood.

This is a gold mine sitting right in front of every service-based business owner. You’re already in a position to ask for something—whether it’s a review, a referral, or even permission to promote your business to others. And all you have to do is ask.

The Action Plan: How to Use The Ask Method to Generate More Leads and Grow Your Business

STEP 1: Always Ask for a Review

After you complete the service, ask for a review. The easiest way to build trust with future customers is through social proof—testimonials and reviews. These reviews will serve as free marketing and establish you as a reputable business in your community. Here’s how you can ask:

• When to ask: Right after the job is done and everything is fresh in the customer’s mind.

• How to ask: “I’m so glad we could help you today! If you were happy with the service, would you mind leaving us a review? It really helps our business grow.”

STEP 2: Ask if They Own Other Properties

You’ve just completed a job for a client—they might own more properties than just their current home. This is a great opportunity to expand your business without needing to look for new customers. Ask questions like:

• “Do you own any rental properties or commercial buildings that could use our services?”

• “If you know anyone in your neighborhood or network who could benefit from our services, feel free to give them my contact information.”

STEP 3: Ask About Their Neighbors

Your customers have neighbors who might need the same service. Why not take advantage of your presence in the area? Ask your customers if they know of anyone nearby who might be interested in your services:

• “Is there anyone in your neighborhood that might need an AC tune-up or a repair?”

• Offer a neighborhood discount if you’re servicing multiple homes on the same street.

STEP 4: Ask for a Yard Sign or Promotional Spot

One of the simplest and most cost-effective ways to promote your business is by asking for a yard sign or promotional spot. After a job well done, ask your customer if it’s okay to place a yard sign in front of their house for a set amount of time:

• “Would it be okay if we put a small sign in your yard while we’re working here? It’s a great way to let your neighbors know about our services, and we’d really appreciate the exposure.”

STEP 5: Ask for Referrals

Referrals are gold in any service-based business. Customers who are happy with your work are likely to refer you to their friends and family. Don’t be afraid to ask for referrals:

• “If you know anyone who might need our services, we’d love to help them out. Please feel free to pass along my info.”

• Offer incentives for successful referrals, such as a discount on the next service or a small gift as a thank-you.

STEP 6: Ask for an Opportunity to Follow Up

Not all leads are immediate, but that doesn’t mean you should forget about them. Ask for a follow-up opportunity so you can stay in touch with customers and ensure they remember you for future services:

• “I’d love to follow up with you in a few months to make sure everything is still working well. Would it be alright if I check in with you in [3/6 months]?”

Conclusion: The Power of The Ask Method

The Ask Method is about being proactive and making the most of every customer interaction. When you ask for things like reviews, referrals, or permission to place a yard sign, you’re not just doing a good job—you’re building a stronger, more connected network of potential leads, customers, and advocates.

Your current customers are already your best advocates—they trust you, they’ve seen your work firsthand, and they’re more likely to refer you to others if you just ask. Don’t miss out on these golden opportunities. Start implementing The Ask Method today, and watch how quickly it can help your service-based business grow.

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THANK YOU
MEMO CREW💡

Ready to Put The Ask Method to Work?

Now that you know how to leverage the power of asking, it’s time to start taking action! Whether it's asking for reviews, referrals, or a yard sign, these small steps can make a huge impact on your business.

Until next time,
Stefano

PS: If you’re ready to take your marketing to the next level with high-converting flyers and yard signs, reply to this email, and I’ll help you get started with our proven designs. We’ll handle the design, and I’ll even give you a free Meta ad strategy to boost your results!