💡 GOOGLE RANK HIGHER PLAYBOOK

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IN TODAY’S MEMO:

• ACTION PLAN: Google Rank Higher Playbook 💡

• Ad Platform Stock Performance 📈

• Take Advantage of What You Have 🌎

ACTION PLAN
Google Rank Higher Playbook💡

When it comes to ranking higher on Google organically, especially for local businesses, it's crucial to focus on a few key areas that are often overlooked. These strategies require no ad spend—just consistency and attention to detail. Here's my playbook for boosting your local search rankings.

1. Collect Reviews Consistently

One of the most fundamental yet powerful actions you can take is to consistently collect reviews. Positive reviews enhance your business’s visibility on Google, making it more likely to appear in search results. Don’t just aim to get 30 reviews and stop there; make it a continuous effort. As your number of reviews grows steadily over time, Google takes notice, and your business becomes better positioned to rank higher.

2. Ensure Accuracy Across All Platforms

Accuracy is another critical factor that Google considers when ranking your business. This means making sure all your information—business name, address, phone number, website, and operating hours—is consistent across every platform, not just Google. This includes Facebook, Instagram, Yelp, and others. Inaccuracies or inconsistencies can confuse search engines, making it harder for your business to rank well.

3. Embed a Google Maps Link on Your Website

A simple yet effective tactic is to embed a Google Maps link to your business’s address on your website. This can be done on multiple pages or just in the footer of your site. Doing so not only helps customers find you more easily but also signals to Google that your business is legitimate and well-integrated with its services, which can boost your rankings.

4. Engage Regularly on Google Business Profile

Finally, regular engagement on your Google Business Profile (GBP) profile is essential. This includes posting updates weekly, adding new photos frequently, and responding to reviews as quickly as possible. These actions show Google that your business is active and engaged, which can significantly improve your ranking. Consistent activity on GMB is often overlooked but is a key differentiator in how your business is perceived by search engines.

Recap and Next Steps

To sum it up: focus on collecting reviews, ensure your business information is accurate across all platforms, embed a Google Maps link on your website, and stay active on your Google My Business profile. These simple yet effective steps can set you apart from 99% of other businesses and help you rank higher on Google organically.

If you need specific advice tailored to your business, feel free to reach out to me at [email protected]. I’m here to help you get the most out of your online presence. See you in the next memo!

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