💡 GIFT CARDS MADE SIMPLE

GM 💡 This is Lead Memo, gifting you some Holiday Lead Gen tips.

IN TODAY’S MEMO:

• ACTION PLAN: Holiday Leads Made Easy 🎁

• Ad Platform Stock Performance 📈

• Marketing News 📰

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ACTION PLAN
GIFT CARDS MADE SIMPLE 🎅🏼

A Low-Effort Way to Attract Leads and Boost Sales This Holiday Season.

Gift cards are an underrated powerhouse for local businesses, especially during the holiday season. They’re not just convenient gifts for your customers—they’re also a smart lead generation tool that can attract new customers and boost your holiday sales with minimal effort. Here’s an action plan to help you leverage gift cards this season.

Step 1: Create a Simple and Attractive Offer

Start by crafting an irresistible gift card promotion. The holidays are all about giving, so position your gift cards as the perfect solution for last-minute shoppers or thoughtful gifters. Here are some ideas:

• Bonus Incentives: Offer a $10 bonus gift card for every $50 gift card purchased.

• Exclusive Holiday Designs: Add festive themes to make the cards feel special.

• Bundled Offers: Pair gift cards with small products or services for a bundled deal (e.g., "Buy a $50 gift card and get a free service upgrade").

Make sure your offer is prominently displayed on your website, social media, and in-store signage.

Step 2: Make It Easy to Buy

Convenience is key for holiday shoppers. Ensure that buying a gift card is a seamless experience for your customers:

• Online Purchasing: Set up a quick checkout process on your website for digital gift cards.

• In-Store Options: Train your staff to upsell gift cards at the register.

• Mobile-Friendly Ads: Use platforms like Facebook and Instagram to promote your gift cards with easy-to-click links.

The goal is to reduce any friction and make it simple for customers to purchase with just a few clicks or steps.

Step 3: Use Gift Cards to Attract New Leads

Gift cards are more than just a purchase—they’re an opportunity to get new customers through your door. When someone receives a gift card, they’re often a first-time visitor to your business. Capitalize on this with these strategies:

• Collect Data: When customers redeem their gift cards, ask for basic information (name, email, phone) to build your lead database.

• Upsell Opportunities: Train your staff to recommend additional services or products to gift card recipients.

• Follow-Up Marketing: Send thank-you emails or SMS messages to gift card redeemers with special offers to encourage repeat visits.

By turning gift card recipients into regular customers, you’ll build a steady stream of leads that continue to pay off long after the holidays are over.

Gift cards aren’t just a way to boost revenue—they’re a stealthy lead gen strategy that keeps your business top-of-mind during the holidays. With a simple promotion, streamlined purchasing, and effective follow-up, you’ll turn a seasonal offering into a long-term customer acquisition tool.

The Holiday Advantage 🎄 

Gift cards aren’t just a way to boost revenue—they’re a stealthy lead gen strategy that keeps your business top-of-mind during the holidays. With a simple promotion, streamlined purchasing, and effective follow-up, you’ll turn a seasonal offering into a long-term customer acquisition tool.