💡 DOMINATE GOOGLE CALLS

GM 💡 This is Lead Memo, dropping by with some local business lead gen 🔥

IN TODAY’S MEMO:

• ACTION PLAN: How Local Businesses Dominate Google Calls ☎️

• Ad Platform Stock Performance 📈

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ACTION PLAN
HOW LOCAL BUSINESSES DOMINATE GOOGLE CALLS ☎️

Dominate Locally with Google Local Services Ads: Pay Only for Verified, Quality Calls

If you're looking to grow your business and increase calls in your local area, Google Local Services Ads (LSAs) are for you. Unlike traditional Google Ads, where you pay for clicks, LSAs let you pay only for verified call — that means you're not wasting money on clicks that don’t convert. Best of all, these ads show up at the very top of search results, giving you prime visibility for customers actively looking for services in your area.

Here's a simple action plan to get started with Google Local Services Ads and start bringing in quality calls from local leads.

Step 1: Set Up Your Google Local Services Ads Account

First things first, you'll need to set up an account. Visit the Google Local Services Ads page and sign up. Once you’re logged in, select your industry and service area.

LSAs are currently available for certain home services, legal services, real estate, and a few other industries. Make sure your business falls within an eligible category. If it does, follow the prompts to set up your business profile.

• Why it matters: Unlike pay-per-click (PPC) ads, LSAs only charge you for verified leads. This means you’ll pay only when potential customers call or message you through the ad, not when they just click to visit your website.

Step 2: Build Your Business Profile

The business profile you create is critical because it’s what potential customers will see when they find you via LSAs. This includes:

• Business name

• Phone number

• Hours of operation

• Service areas

• Service types (plumbing, electrical, HVAC, etc.)

• Google reviews (The more, the better!)

Be sure to fill out every field with accurate and relevant information. Your reviews play a huge role in your ranking and trustworthiness on Google, so make sure you encourage satisfied customers to leave reviews.

• Why it matters: LSAs feature only a few businesses at the top of the search results. Your profile has to stand out to beat the competition and gain trust at a glance. A solid profile equals more clicks and, ultimately, more calls.

Step 3: Verify Your Business and Get a Google Guarantee Badge

Google requires businesses to undergo a background check to ensure you're a legitimate, trustworthy business. This process involves a review of your business documents, licenses, insurance, and employee background checks, depending on your industry.

Once verified, your business will receive a Google Guarantee Badge, which reassures potential customers that Google has vetted you.

• Why it matters: The Google Guarantee Badge is a symbol of trust. When customers see it, they’re more likely to feel confident about hiring you. Plus, it increases your chances of dominating the local pack at the top of search results.

Step 4: Set Your Budget and Bidding Strategy

With LSAs, you’re in control of how much you spend. You can set a weekly budget based on how many leads you want, and you’ll only pay when someone contacts you directly through the ad. You also have the option to pause the ads if your budget gets tight.

• Why it matters: Because you’re only paying for verified leads, you can focus your budget on quality over quantity. This ensures your money is being spent only on legitimate calls from people who are genuinely interested in your services.

Step 5: Track and Optimize Performance

Google LSAs provide a built-in dashboard where you can track performance metrics like the number of leads, cost per lead, and customer interactions. Be sure to review these metrics regularly and optimize your profile if needed.

For example, if you notice that certain types of services generate more calls than others, you can adjust your budget and focus on those higher-converting services.

• Why it matters: Continuous optimization ensures that you’re maximizing your return on investment (ROI). The more you understand how your ads are performing, the better you can fine-tune your strategy to dominate locally.

Final Thoughts

Google Local Services Ads are a fantastic way to dominate your local market without wasting ad spend on unqualified clicks. By following this simple action plan, you can set up LSAs quickly and start driving quality, verified calls — all while paying only for calls from actual customers.