BAD NEWS...

GM 💡 This is Lead Memo, where lead generation is a magic show, and we've got a few tricks up our sleeve to make your business stand out. 🎩🚀

In Today’s Memo:

• Action Plan – Try this subject line 🚀

• Crack The Google Code 🧙🏼‍♂️

• ZUCK at 298 🥴

• Ready. Fire. Aim. 🎯

• Look How Far You’ve Come. 🥇

ACTION PLAN
Try this subject line! 🚀

Today's action plan dives into the intriguing world of subject lines. Ever tried the classic "BAD NEWS"? If not, it's time to give it a spin.

Actionable Item: The Unexpected Subject Line - "BAD NEWS"

Craft your next email subject line using this attention-grabbing phrase:

"BAD NEWS”

Give the bad news and give a good solution.

Why This Works:

🧐 Intrigue: The mention of "BAD NEWS" sparks curiosity, compelling recipients to open and discover what's going on.

🔄 Reversal Technique: Pairing it with "Good Solution Inside" sets up a narrative that can only be resolved by opening the email.

💡 Immediate Action: The urgency created by the need to address "BAD NEWS" encourages swift engagement.

Your Challenge:

1. Experiment with the subject line: "BAD NEWS"

2. Put an offer inside that is limited to a few customers.

3. Observe the impact on your open rates and grab a sale (or two).

Ready to turn the unexpected into an opportunity? Try it out!

UNLOCKING THE PLAYBOOK
Crack The Google Code 🥷

Boosting Your Local Business Visibility on Google.

To my fellow local business owners seeking to amplify your digital footprint, welcome to a conversation rooted in actionable insights. If you've ever wondered how to ascend the ranks on Google and stand out in your community, you're in the right place. Let's embark on a journey to elevate your local business's presence on the most influential platform.

Step 1: Harness the Power of Reviews

Picture this – a potential customer searches for a service, stumbles upon your business, and what catches their eye. Stellar reviews. Reviews are the currency of online trust, and actively collecting them can be a game-changer. Encourage your satisfied customers to share their experiences online, turning positive feedback into a beacon for others.

In simple terms, more reviews + higher ranking = more customers.

Step 2: Dance with Your Google My Business Profile

Consider your Google My Business profile as more than just a listing; it's a dynamic space that demands your attention. Regularly update your profile with engaging content, respond promptly to reviews, and post updates that showcase your business's personality. Think of it as your virtual storefront – the more inviting and active, the better.

Step 3: Put Your Business on the Map – Literally

Integrating a Google map on your website might seem like a minor detail, but it's a strategic move that pays off. Not only does it assist visitors in locating your business effortlessly, but it also signals to search engines that you're a local player. A win-win for both your online visibility and your potential customers' convenience.

In the realm of local business, these three steps can be transformative. They're not just checkboxes on a to-do list; they're the keys to unlocking a prominent spot on Google. So, let's get to work and elevate your local business to new heights. Stay tuned for more insights and practical tips to fuel your journey.

TRENDING NEWS
ZUCK at UFC298 🥴

Mark Zuckerberg's UFC 298 Moment with Volkanovski Sparks Viral Reaction

Mark Zuckerberg's peculiar pre-fight encounter at UFC 298 before Alexander Volkanovski's featherweight title bout against Ilia Topuria became a social media sensation. As Zuckerberg walked out with Volkanovski's team, attempting to assist with the champion's gear, he seemed to be ignored, creating a buzz.

Despite the awkward moment, Zuckerberg and Volkanovski share a history of friendship, having trained together in Brazilian Jiu-Jitsu. Zuckerberg, dressed identically to Volkanovski's team, shared a hug with the Australian just before he entered the cage in Anaheim. Unfortunately, Volkanovski faced a second-round knockout, ending his featherweight title reign that spanned over four years.

Barstool Sports founder Dave Portnoy found the clip "mesmerizing," adding to the viral nature of the incident. While Zuckerberg had previously teased a potential fight against Elon Musk, he played a supportive role at UFC 298, taking a front-row seat after the pre-fight hug.

TRENDING X
Ready. Fire. Aim. 🎯

CEO MOTIVATION
Look How Far You’ve Come. 🥇

As a visionary entrepreneur, you stand amidst the tangible manifestations of your aspirations, each goal attained is a testament to your unwavering determination. The joy that now permeates your journey is a reflection of the milestones conquered and the dreams transformed into reality. In the boardrooms of success, your accomplishments resonate with the echoes of strategic decisions and relentless dedication. Cherish the fulfillment of your entrepreneurial vision, for in each achievement lies the essence of the happiness you once envisioned.

This Hit Home.. Watch Now

KNOWLEDGE CENTER
What I’m Reading 📕

“Built to Sell: Creating a Business That Can Thrive Without You" is a must-read for business owners seeking to transform their companies into valuable, sellable assets. Author John Warrillow provides insightful strategies on how to build a business that isn't solely dependent on its owner, making it attractive to potential buyers. This book offers practical advice on creating systems, fostering a strong team, and maximizing the value of your business, empowering entrepreneurs to achieve long-term success and freedom.

KNOW THE TERMS
Your Marketing Cheat Sheet 📓

Navigating the realm of marketing is crucial for your business, yet it often feels like deciphering a complex code filled with jargon and intricate strategies. The world of Internet marketing, in particular, can be overwhelming, especially if you're not fluent in the language. To simplify your journey, here's a breakdown of 6 essential digital marketing acronyms that demystify the landscape and empower your understanding.