💡 AD BUDGETS THAT WORK

GM 💡 Welcome back to Lead Memo! Today, I want to tackle a topic that hits home for every business owner: ad budgets. If you’ve ever felt like you’re just throwing money into the void with little to show for it, trust me, I’ve been there. Early in my career, I made every mistake in the book when it came to spending on ads. It took years of testing, failing, and learning to understand how to truly spend smarter.

IN TODAY’S MEMO:

• 💡 Prioritize Ad Spend for Maximum ROI

• 💡 3 Biggest Budgeting Mistakes

• 🎧 Lead Memo Pro – Audio Action Plan

• 🔓 ACCESS: Training, Courses & Workshops

USEFUL TOOLS
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ACTION PLAN
💡 HOW TO SPEND SMARTER

I’ve been in the trenches when it comes to ad budgets. I know how frustrating it feels to see a campaign flop and wonder where the money went. But I’ve also seen how powerful a well-optimized ad spend can be—it’s like flipping a switch that turns leads into buyers overnight. The difference? Strategy.

STEP 1: Start Small, Test Early

Testing is the foundation of a successful campaign. Instead of diving in headfirst, start with a small daily budget—as low as $10—and focus on gathering data. This approach minimizes risk while giving you insights into what works and what doesn’t. Once you identify a winning combination, scale up gradually. When I tested five variations for a local service business, the top-performing ad generated 70% of the conversions. That insight saved us thousands.

Pro Tip: Test 3–5 variations of ad copy, images, or headlines to identify what resonates best with your audience. Run these tests for at least 7 days to collect meaningful data.

Hack: Use Facebook’s A/B testing tool to streamline the process and compare results without manual guesswork.

STEP 2: Prioritize High-Intent Audiences

Every dollar counts, so spend it on the audiences most likely to convert. High-intent audiences—like website visitors, email subscribers, or lookalike audiences—are often the most fruitful. Targeting my newsletter readers recently yielded a 40% conversion rate compared to under 10% from cold traffic. That’s the power of prioritizing intent.

Pro Tip: Build a retargeting audience from people who’ve engaged with your brand in the last 90 days. These individuals already know you, which increases their likelihood to convert.

Hack: Upload your email list to create a custom audience, then use it to generate a lookalike audience. This helps you reach new people who resemble your existing customers.

STEP 3: Monitor and Optimize Daily

Ad campaigns are not set-it-and-forget-it. You need to check in daily and make adjustments based on performance metrics like cost per lead, conversion rate, and ROAS (return on ad spend). Here’s what I’ve learned: small tweaks can have massive impacts. Once, I noticed an ad was underperforming. I swapped the image and refined the call-to-action. Within 48 hours, the cost per lead dropped from $15 to $6.

Pro Tip: Create a simple dashboard to track your key metrics daily. Focus on trends rather than individual spikes to guide your decisions.

Hack: Set up automated rules in Facebook Ads Manager to pause underperforming ads or increase budget on high-performing ones.

Your Actionable Takeaway

1. Start with small budgets and focus on gathering data.

2. Spend on audiences with behaviors most likely to convert.

3. Track data and make changes daily for the best results.

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THANK YOU
MEMO CREW💡

The key to spending smarter is being intentional. Don’t just throw money at your campaigns and hope for the best. Start small, target smart, and stay on top of the data. By taking these steps, you’ll stretch every dollar and get better results from your ad budget.

Until next time,

Stefano

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