💡 The Top 4 Lead Gen Tools Every Local Business Should Use

GM 💡 Welcome back to another Lead Memo action plan. Today’s memo dives into the top tools that can help you generate leads for your local business. These tools are designed to streamline your efforts and make it easier to attract high-quality leads.

IN TODAY’S MEMO:

• 💡 The Top 4 Lead Gen Tools for Local Businesses

• 💡 How Each Tool Can Help You Get Better Results

• 🔓 ACCESS: Training, Courses & Workshops

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ACTION PLAN
💡 THE TOP 4 LEAD GEN TOOLS EVERY LOCAL BUSINESS SHOULD USE!

These 4 tools are simple to use and can be a complete game-changer for your business. When implemented correctly, I’ve seen a significant increase in not only the organization but productivity of my business.

Step 1: Lead Forms

The truth is, you don’t need expensive landing page softwares. Lead forms are built into platforms like Google Ads and Facebook. They allow potential customers to submit their details directly within the ad. By capturing information right from your ads, you reduce friction and make it easy for potential customers to take the next step.

Pro Tip: Keep the form simple. Ask for only the most important details, such as name, email, and phone number.

Hack: Use an enticing offer to increase submissions. For example, “Get a Free Estimate” or “Download Your Guide.”

Step 2: Zapier

Zapier is an automation tool that connects your apps and simplifies repetitive tasks. It ensures that your tools work together seamlessly without needing a coder. Integrate any tools with one simple click.

Pro Tip: Use Zapier to automatically send new leads from your lead forms to your CRM or email marketing platform. This saves time and ensures no leads fall through the cracks.

Hack: Create “Zaps” to streamline multi-step processes. For example, when a lead submits a form, Zapier can add them to your CRM, send a confirmation email, and notify your team simultaneously.

Step 3: Email Marketing Tools

Email is one of the most cost-effective ways to stay in touch with potential customers. Consistent communication keeps your business top of mind. Email Platforms make it very convenient to create all kinds of campaigns.

Pro Tip: Personalize your emails. Use the recipient’s name and include content relevant to their interests.

Hack: Use drip campaigns to guide leads through your sales funnel. Start with a welcome email, then follow up with educational content and special offers.

🆘 Need Help? Reply to this email with the word “EMAIL”, for help with email and SMS tools.

Step 4: Google My Business (GMB)

When your business is listed on GMB it ranks higher in local search results which makes it easier for customers to find you. Most local searches on Google end in a visit or call. A complete and active GMB profile confirms that you capture this traffic and convert it into leads.

Pro Tip: Make sure your profile is complete. Add photos, hours of operation, and accurate contact details. Use consistent information across all online listings.

Hack: Post regular updates and promotions. This keeps your profile active and improves your chances of appearing in local searches.

Your Actionable Takeaway:

1. Use lead forms to capture details directly from your ads.

2. Build relationships through personalized email marketing campaigns.

3. Automate and streamline leads using Zapier for maximum efficiency.

4. Optimize your GMB profile to rank higher in search results.

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