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- 💡 2014 v.s 2024 MARKETING ❌
GM 💡 This is Lead Memo, we’re the Rosetta Stone of Lead Generation. We teach you the lingo so you can speak marketing like a natural.
In Today’s Memo:
Action Plan: 2014 v.s 2024 Marketing ❌
The Best Way to Grow on Social Media ☕️
Ai App Doing $6M w/ 1 Employee 🤖
*Market insights updated at market close. Monitoring the stock performance of top social media companies is crucial for businesses running paid media ads as it provides insights into market trends, economic indicators, advertising revenue, user engagement, competitive landscape, platform stability, and investor confidence, influencing strategic decisions in a dynamic market.
🎧 Audio Memo: 2014 V.S 2024 Marketing ❌
ACTION PLAN
2014 V.S 2024 Marketing ❌
This section is your daily roadmap to supercharging sales. Get ready for actionable, bite-sized tasks designed to immediately boost your sales game. Each day, from crafting compelling email subject lines to perfecting your sales script, unveils a new strategy to implement immediately.
Navigating the Evolution: Marketing in 2014 vs. 2024
I've witnessed firsthand the seismic shifts and evolutionary leaps that have reshaped our industry over the past decade.
Back to 2014, a golden era where Facebook ads reigned supreme, delivering jaw-dropping returns on investment. Influencer marketing was on the rise, and building a social media following felt like a breeze. Fast forward to 2024, and the landscape looks vastly different. The days of explosive follower growth are behind us, replaced by a hyper-competitive environment with diminishing returns.
So, how do we adapt and thrive in this new era of marketing? Here are some key strategies that are helping us stay ahead of the curve in lead generation:
1. On-Platform Optimization: With the rise in competition and ad saturation, we've found success in keeping our ad traffic within the Facebook ecosystem. Utilizing Facebook forms exclusively has not only improved our click-through rates but also driven down our cost per lead (CPL) by optimizing for lower CPMs.
2. Creative Testing: In the past, finding a winning creative could sustain campaigns for years. However, in today's fast-paced environment, creative fatigue sets in much quicker. We've embraced a culture of continuous testing, constantly iterating and experimenting with new creatives to maintain relevance and engagement.
3. Reimagining Follow-Up Strategies: The tactics that once captivated consumers, like scarcity and urgency, have lost their luster over the years. While they still have their place, particularly in email marketing, we've observed a shift in consumer behavior. Lead gen campaigns now require a more nuanced approach, focusing on value-driven messaging over gimmicks.
As we reflect on the past and look towards the future, one thing remains clear: adaptation is the key to survival in the ever-evolving landscape of marketing. Stay tuned for more insights on how to navigate these changes and stay ahead of the curve. Until next time, keep innovating and evolving with the times!
Want to delve deeper into my journey from 2014 to the present and my predictions for the future of marketing? Stay tuned for an upcoming video where I'll dive into the details.
TRENDING X
Best Way To Grow On Social Media ☕️
Writing = foundation of communication.
Communication = requirement for getting what you want.
The internet = the ability to communicate at scale.
Identity = what makes you unique.
Writing on the internet = a viable way to control your life.
Start:
— DAN KOE (@thedankoe)
2:04 PM • Apr 27, 2024
KNOWLEDGE CENTER
What I’m Watching 🤖
Sam Parr and Shaan Puri discuss 3 niche trends they’ve found that are guaranteed to make $1M+.
Show Notes to Watch – I did the heavy lifting for you. Listen to these points of the video to get the most out of it.
(14:00) Spin-off businesses: Med Spas
(20:27) The story of Teflon and Dupont's billion-dollar problem
(34:32) $0 - $250K MRR app
(38:00) Trading expertise for social vouching
(49:10) Exporting a profitable internal tool
THANK YOU
Memo Crew 💡
Marketing is always changing. Staying ahead of the curve is where Lead Memo comes in. Stay updated with Lead Gen strategies, wins, losses, and more with Lead Memo. See you guys tomorrow!
🤝 Stefano